Marketing Data Architect & Insights Analyst

Secunm; Santa Fe (NM); On-site; USD 37,222 - 46,521; Full time

Job summary

A financial services organization is seeking a Marketing Data Specialist II to architect and analyze data platforms supporting marketing decisions. The role involves managing data to drive campaign strategies and product development, requiring proficiency in SQL and Python, and experience with Tableau or Power BI. Ideal candidates will possess strong analytical skills, attention to detail, and a Bachelor’s degree in a relevant field. This position is based in Santa Fe, New Mexico, and may include occasional travel.

Qualifications

• 3+ years of progressive experience in marketing or data analysis.
• Bachelor's degree or equivalent experience in a related field.
• Strong understanding of marketing strategies based on data insights.

Responsibilities

• Design and manage data architecture for marketing.
• Analyze datasets to derive insights for marketing strategies.
• Create dashboards and reports to present findings to stakeholders.

Skills

SQL

Python (Pandas, Airflow, DBT)

Tableau

Power BI

Analyzing data

Collaboration

Data integrity

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Salesforce

HubSpot

Snowflake

BigQuery

Redshift

Azure

Job description

A financial services organization is seeking a Marketing Data Specialist II to architect and analyze data platforms supporting marketing decisions. The role involves managing data to drive campaign strategies and product development, requiring proficiency in SQL and Python, and experience with Tableau or Power BI. Ideal candidates will possess strong analytical skills, attention to detail, and a Bachelor’s degree in a relevant field. This position is based in Santa Fe, New Mexico, and may include occasional travel.