Marketing Data Analytics Specialist

RPMGlobal; Las Vegas (NV); On-site; USD 90,000 - 120,000; Full time

Job summary

One Nevada Credit Union in Las Vegas seeks a Marketing Data Systems & Analytics Specialist who blends data engineering with marketing analytics to drive campaign performance, member growth and ROI.

The role manages marketing technology platforms, maintains integrations with core and digital banking systems, and ensures reliable, compliant marketing data.

Ideal candidates have strong SQL and data visualization skills, CRM and marketing automation experience, and a background in financial services.

Qualifications

• Bachelor’s degree or higher in a relevant field.
• 3–5 years of data analytics experience, with marketing analytics focus.
• Strong SQL skills and data visualization experience (Tableau/Power BI).
• Experience with CRM and marketing automation platforms.
• Financial services or credit union experience preferred.
• Strong analytical, communication, and organizational skills.
• Knowledge of data privacy and governance best practices.

Responsibilities

• Build and maintain dashboards tracking campaign performance, ROI, conversions, and costs.
• Conduct post-campaign analysis and provide optimization insights.
• Support A/B testing, attribution analysis, and performance reporting.
• Develop segmentation and propensity models to improve targeting and cross-sell.
• Manage CRM, email marketing, and marketing automation platforms.
• Maintain data integrations with core and digital banking systems.
• Ensure data quality, governance, and privacy compliance.
• Generate targeted campaign lists and support campaign fulfillment.
• Leverage AI tools to enhance analytics, reporting, and insight generation.

Skills

Analytical thinking

Communication

Organizational skills

Education

Bachelor’s degree in Marketing Analytics, Data Science, BI, IS, or related field

Tools

SQL

Tableau

Power BI

CRM

Marketing automation platforms

Jack Henry Symitar

Job description

One Nevada Credit Union has an excellent career opportunity on our Marketing Team:

The Marketing Data Systems & Analytics Specialist connects One Nevada Credit Union’s data infrastructure with marketing intelligence needs. This role blends data systems administration and advanced analytics to deliver actionable insights that drive campaign performance, member growth, and ROI. The specialist manages marketing technology platforms, maintains integrations with core and digital banking systems, and ensures reliable, compliant marketing data.

Key Responsibilities

• Build and maintain marketing dashboards tracking campaign performance, ROI, conversions, and cost metrics across all channels.
• Conduct post‑campaign analysis and provide insights to optimize marketing strategies.
• Support A/B testing, attribution analysis, and performance reporting for leadership and the board.
• Develop member and non‑member segmentation and propensity models to improve targeting and cross‑sell.
• Manage CRM, e-mail marketing, and marketing automation platforms.
• Maintain data integrations across Jack Henry Symitar, Q2, and related systems.
• Ensure data quality, governance, and compliance with privacy regulations.
• Generate targeted campaign lists and support campaign fulfillment.
• Leverage AI tools to enhance analytics, reporting, and insight generation.

Qualifications

• Bachelor’s degree in Marketing Analytics, Data Science, Business Intelligence, Information Systems, or related field.
• 3–5 years of data analytics experience, with at least 2 years in marketing analytics.
• Strong SQL skills and experience with data visualization tools (Tableau, Power BI, or similar).
• Experience with CRM and marketing automation platforms.
• Financial services or credit union experience strongly preferred.
• Strong analytical, communication, and organizational skills.
• Knowledge of data privacy and governance best practices.