Marketing Data Strategy Lead: Insights & Dashboards

Fannie Mae; Plano (TX); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Fannie Mae is seeking a Marketing Data Strategy Lead Associate to transform complex datasets into actionable insights and create dashboards that measure and optimize campaigns against KPIs. You will partner with analytics and IT to ensure data quality, governance, and scalable reporting across marketing programs.

The role requires advanced SQL, data visualization proficiency with Tableau/Power BI, and experience with data warehousing on cloud platforms.

Qualifications

• 4 years of experience in marketing data strategy and analytics using marketing technology and analytics platforms.

Responsibilities

• Define how marketing should use data to measure and optimize performance and personalization strategies.
• Develop and implement comprehensive data strategies that align with marketing objectives and business goals.
• Own the definition and governance of marketing data including KPIs, metrics, naming conventions, and documentation.
• Create and maintain a marketing measurement plan outlining what we measure, why, and how.
• Audit existing datasets to diagnose gaps, inconsistencies, and opportunities for consolidation or improvement.
• Partner with Analytics and Marketing teams to establish KPIs and success metrics for all marketing programs.
• Co-design analytical use cases with Analytics/Reporting team (e.g., funnel attribution, content effectiveness, campaign performance).
• Support the development of dashboards and reporting systems with accurate KPIs, clear definitions, and meaningful narratives.
• Partner with IT and Data Engineering to uphold data quality and governance while ensuring dependable access to certified datasets.
• Create and maintain technical documentation such as data dictionaries/models with sources, schemas, and quality rules.
• Convert business requirements into technical requirements and define data collection policies.
• Lead UAT for new datasets, tools, dashboards, and integrations.
• Prioritize ingestion and transformation work with a roadmap aligned to milestones.
• Develop automated reporting solutions and data pipelines.
• Stay current on emerging marketing technologies and data platforms; recommend adoption.
• Serve as a marketing data expert, providing training and guidance on analytics tools.

Skills

Marketing data strategy

Tableau

Power BI

SQL

Data warehousing

Cloud platforms

Data governance

Cross-dataset SME

Communication

AI awareness

Education

Bachelor's degree

Tools

Tableau

Power BI

Job description

Fannie Mae is seeking a Marketing Data Strategy Lead Associate to transform complex datasets into actionable insights and create dashboards that measure and optimize campaigns against KPIs. You will partner with analytics and IT to ensure data quality, governance, and scalable reporting across marketing programs.

The role requires advanced SQL, data visualization proficiency with Tableau/Power BI, and experience with data warehousing on cloud platforms.