Marketing Data & Insights Architect

Fannie Mae; United States; On-site; USD 109,000 - 142,000; Full time

Job summary

Fannie Mae's Marketing Data Strategy team is seeking a results-driven data professional to transform complex datasets into actionable insights. You will build dashboards and reports with Tableau and Power BI, acting as SME for multiple marketing datasets to inform leadership decisions.

You will define KPIs, govern data, and collaborate with Analytics and Marketing to deliver trusted data, scalable measurements, and compelling narratives that optimize campaigns and business outcomes.

Qualifications

• 4 years of experience in marketing data strategy and analytics.
• Advanced skills in data visualization tools Tableau or Power BI.
• Strong SQL skills for data extraction, manipulation, and analysis.
• Understanding of data warehousing concepts and cloud platforms (BigQuery, AWS, Redshift).
• Experience establishing marketing data quality standards and governance frameworks.

Responsibilities

• Define how marketing should use data to measure and optimize performance and personalization strategies.
• Develop and implement data strategies aligned with marketing objectives and business goals.
• Own the definition and governance of marketing data including KPIs, metrics, naming conventions, and documentation.
• Create and maintain a marketing measurement plan outlining what we measure, why, and how.
• Audit datasets to diagnose gaps and opportunities for consolidation or improvement.
• Partner with Analytics and Marketing to establish KPIs and success metrics.

Skills

Data visualization

SQL

Data governance

Cross-dataset SME

Communication

AI awareness

Education

Bachelor’s degree or related experience

Tools

Tableau

Power BI

Job description

Fannie Mae's Marketing Data Strategy team is seeking a results-driven data professional to transform complex datasets into actionable insights. You will build dashboards and reports with Tableau and Power BI, acting as SME for multiple marketing datasets to inform leadership decisions.

You will define KPIs, govern data, and collaborate with Analytics and Marketing to deliver trusted data, scalable measurements, and compelling narratives that optimize campaigns and business outcomes.