Marketing Data Strategist

Fannie Mae; United States; On-site; USD 109,000 - 142,000; Full time

Job summary

Fannie Mae's Marketing Data Strategy team is seeking a results-driven data professional to transform complex datasets into actionable insights. You will build dashboards and reports with Tableau and Power BI, acting as SME for multiple marketing datasets to inform leadership decisions.

You will define KPIs, govern data, and collaborate with Analytics and Marketing to deliver trusted data, scalable measurements, and compelling narratives that optimize campaigns and business outcomes.

Qualifications

• 4 years of experience in marketing data strategy and analytics.
• Advanced skills in data visualization tools Tableau or Power BI.
• Strong SQL skills for data extraction, manipulation, and analysis.
• Understanding of data warehousing concepts and cloud platforms (BigQuery, AWS, Redshift).
• Experience establishing marketing data quality standards and governance frameworks.

Responsibilities

• Define how marketing should use data to measure and optimize performance and personalization strategies.
• Develop and implement data strategies aligned with marketing objectives and business goals.
• Own the definition and governance of marketing data including KPIs, metrics, naming conventions, and documentation.
• Create and maintain a marketing measurement plan outlining what we measure, why, and how.
• Audit datasets to diagnose gaps and opportunities for consolidation or improvement.
• Partner with Analytics and Marketing to establish KPIs and success metrics.

Skills

Data visualization

SQL

Data governance

Cross-dataset SME

Communication

AI awareness

Education

Bachelor’s degree or related experience

Tools

Tableau

Power BI

Job description

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description As a valued contributor to our Marketing Data Strategy team, you will turn complex datasets into actionable insights that inform marketing decisions. You will create data-driven dashboards and reports that help Marketing leadership measure and optimize campaigns against defined KPIs and business outcomes. You will build reports from scratch using visualization tools such as Tableau and Power BI and serve as a subject matter expert (SME) for multiple Marketing-owned datasets.

THE IMPACT YOU WILL MAKE

Strategy, Analytics and KPI Architecture

• Define how marketing should use data to measure and optimize performance and personalization strategies.
• Develop and implement comprehensive data strategies that align with marketing objectives and business goals.
• Own the definition and governance of marketing data including KPIs, metrics, naming conventions, and documentation.
• Create and maintain a marketing measurement plan outlining what we measure, why, and how.
• Audit existing datasets to diagnose gaps, inconsistencies, and opportunities for consolidation or improvement.
• Partner with Analytics and Marketing teams to establish key performance indicators (KPIs) and success metrics for all marketing programs.

Insights and Reporting Collaboration

• Co‑design analytical use cases with Analytics/Reporting team (e.g., funnel attribution, content effectiveness, campaign performance, demand efficiency, journey friction).
• Support the development of dashboards and reporting systems with accurate KPIs, clear definitions, and meaningful strategic narratives.

Technical Implementation and Partnership

• Partner with IT and Data Engineering to uphold data quality and governance while ensuring dependable access to certified datasets.
• Create and maintain technical documentation such as data dictionaries/models that specify sources, schemas, SLO/SLAs, and quality rules for each certified dataset.
• Convert business requirements into technical requirements and define policies, procedures, and models for data collection and retrieval.
• Lead user acceptance testing (UAT) for new datasets, tools, dashboards, and integrations to ensure accuracy and usability.
• Prioritize ingestion and transformation work with a roadmap aligned to business milestones.
• Develop automated reporting solutions and data pipelines to improve efficiency and accuracy.
• Stay current on emerging marketing technologies and data platforms, making recommendations for adoption.
• Serve as a marketing data expert, providing training and guidance on analytics tools and best practices.

Minimum Required Experiences and Skills

• 4 years of experience in marketing data strategy and analytics using marketing technology and analytics platforms.
• Advanced skills in data visualization tools Tableau or Power BI.
• Strong SQL skills for data extraction, manipulation, and analysis.
• Understanding of data warehousing concepts and cloud platforms (e.g., BigQuery, AWS, Redshift).
• Prior experience establishing marketing data quality standards and governance frameworks for complex, multi-source datasets with varying levels of documentation and completeness.
• Demonstrated expertise as a cross-dataset SME with deep knowledge of multiple data sources, their interrelationships, limitations, and appropriate use cases - including reconciling disparate data models and establishing unified measurement standards.
• Ability to communicate complex information in an understandable way to non-technical audiences.
• Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.

Desired Experience

• Bachelor’s degree or related experience.
• Ability to analyze campaign effectiveness, audience behavior, and segmentation to uncover insights and present clear strategic recommendations.
• Strong storytelling and presentation skills, including communicating insights and recommendations to senior and executive audiences.
• Prior experience managing Marketing related datasets such as Salesforce Marketing Cloud, SEO, and Google Suite (GA4, Campaign Manager, Search Console) data.
• Experience with customer data platforms (CDPs) such as Segment, mParticle, or Adobe Experience Platform.
• Familiarity with data privacy regulations (GDPR, CCPA) and their impact on data usage.

For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor.

Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications.

Requisition compensation: 109000 to 142000.

As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.