Marketing Data & Segmentation Architect

Royal Cup, Inc.; Mableton (GA); In loco; USD 90.000 - 135.000; Tempo pieno

Vantaggi offerti da questo lavoro

Healthcare

Dental & Vision

401(k)

Remote work opportunities

Tuition reimbursement

Paid holidays & vacation

Descrizione del lavoro

Royal Cup, Inc. is seeking a Marketing Data & Segmentation Manager to transform customer data into effective campaigns. You will audit CRM data, build segments from purchase data, and pull lists for targeted outbound campaigns using Mailchimp and Zoho.

Your role is hands-on and you will work closely with product and content teams to match offers to each segment, run campaigns, and measure results to improve future efforts.

Competenze

• 5+ years of database/CRM marketing or analytics experience.
• Experience building and sending segmented campaigns in Mailchimp or similar.
• Strong Power BI and Excel skills; SQL is a plus.
• Ability to explain data clearly to non-technical partners.
• Comfort auditing data quality and collaborating to fix gaps.

Mansioni

• Audit customer and prospect data across CRM platforms and identify gaps.
• Build customer and prospect segments based on demographics and behavior.
• Create and maintain segment criteria from purchase data.
• Coordinate with product and content teams to tailor offers.
• Run campaigns in Mailchimp for customers and Zoho for prospects.
• Measure response by segment and optimize campaigns.

Conoscenze

CRM marketing

Power BI

Segmentation

SQL

Excel

Campaign management

Data quality

Data storytelling

Communication

Data analysis

Formazione

Bachelor's degree in marketing, business, analytics or related field

Strumenti

Zoho CRM

Mailchimp

Power BI

SMS marketing platform

Descrizione del lavoro

Royal Cup, Inc. is seeking a Marketing Data & Segmentation Manager to transform customer data into effective campaigns. You will audit CRM data, build segments from purchase data, and pull lists for targeted outbound campaigns using Mailchimp and Zoho.

Your role is hands-on and you will work closely with product and content teams to match offers to each segment, run campaigns, and measure results to improve future efforts.