Marketing Data & Segmentation Lead (Power BI)

Royal Cup, Inc.; Atlanta (GA); In loco; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Healthcare

Dental

Vision

401(k)

Company-paid life insurance

Disability insurance

Flexible Spending Account

Tuition reimbursement

Parental leave

Remote work opportunities

Paid holidays

Vacation time

Descrizione del lavoro

Royal Cup, Inc. seeks a Marketing Data & Segmentation Manager to transform customer data into targeted campaigns. You will audit CRM data, build segments from purchase patterns, and pull lists for outbound campaigns.

This hands-on role partners with product and content teams to tailor messages and offers, and you will execute campaigns in multiple platforms while measuring performance and driving improvements.

Competenze

• 5+ years in database/CRM marketing, analytics or operations.
• Experience auditing data across CRM platforms; Zoho is a plus.
• Experience building segmented campaigns in Mailchimp or similar.
• SMS marketing experience with opt-in/compliance knowledge.
• Strong Power BI and advanced Excel; SQL a plus.
• Ability to explain data to non-technical partners.
• Bachelor's degree or equivalent experience; able to pass pre-employment.

Mansioni

• Audit customer and prospect data across two CRM platforms and identify gaps.
• Collaborate with sales ops and CRM admin to prioritize fixes.
• Use purchase data in Power BI to define segment criteria.
• Create and maintain segments by demographics, industry, buying behavior.
• Build, send and manage campaigns in Mailchimp for customers and Zoho for prospects; SMS where applicable.
• Align offers and messaging to each segment with product/content teams.
• Test lists, timing, and offers; track response by segment and optimize.
• Provide sales with targeted account lists and cross-sell prospects from segments.

Conoscenze

CRM marketing

Power BI

Segmentation

Mailchimp

SMS marketing

Excel

SQL

Data quality

Cross-functional communication

Formazione

Bachelor's degree in marketing, business, analytics or related field

Strumenti

Zoho CRM

Mailchimp

Power BI

Excel

SQL

Descrizione del lavoro

Royal Cup, Inc. seeks a Marketing Data & Segmentation Manager to transform customer data into targeted campaigns. You will audit CRM data, build segments from purchase patterns, and pull lists for outbound campaigns.

This hands-on role partners with product and content teams to tailor messages and offers, and you will execute campaigns in multiple platforms while measuring performance and driving improvements.