Marketing Data Product Analyst: Campaign Optimization & Tools

The Walt Disney Company (France); Burbank (CA); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Health & savings benefits

Educational opportunities

Special extras

Job summary

The Walt Disney Company in Burbank, CA is seeking an Analyst, Marketing Data Product to join the Performance Marketing arm. You will help deliver the product roadmap for a suite of tools handling campaign optimization and operations, embedded within the Disney media team.

You will manage roadmaps, collaborate with engineers, UX/UI, and external teams, and leverage AI to prototype tools, driving value across media analytics and paid campaigns.

Qualifications

• Bachelor’s degree in Computer Science or Business Analytics or equivalent work experience.
• 3+ years of experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Familiarity with APIs, documentation reading, requests and responses.

Responsibilities

• Maintain product roadmaps for a small suite of Performance Marketing tools focusing on paid media operations and optimization.
• Communicate and coordinate product releases and upgrades with external teams.
• Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery.
• Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones).
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns.
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers.
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team.

Skills

Data Analytics

Ad Tech

Technical PM

APIs

SQL

Data Visualization

Python

Education

Bachelor's degree in CS/Business Analytics

Master's degree

Tools

Airtable

Tableau

Looker

Power BI

Python

Job description

The Walt Disney Company in Burbank, CA is seeking an Analyst, Marketing Data Product to join the Performance Marketing arm. You will help deliver the product roadmap for a suite of tools handling campaign optimization and operations, embedded within the Disney media team.

You will manage roadmaps, collaborate with engineers, UX/UI, and external teams, and leverage AI to prototype tools, driving value across media analytics and paid campaigns.