Analyst, Marketing Data Product

The Walt Disney Studios; Burbank (CA); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Health benefits

Educational opportunities

Special extras

Job summary

The Walt Disney Studios in Burbank, CA is seeking an Analyst, Marketing Data Product to join our Performance Marketing arm. You will help deliver the product roadmap for paid media tools, ensuring data-driven marketing campaigns run smoothly and effectively.

You will work closely with engineers and UX/UI teams, write technical user stories, and leverage AI to prototype new solutions that enhance campaign optimization and analytics capabilities within the Disney media ecosystem.

Qualifications

• Relevant analytics or product management experience in advertising or data tech.
• Ability to read APIs, technical docs and translate to user stories.
• Experience with project management tools and coordinating multiple projects.

Responsibilities

• Maintain roadmaps for a small suite of Performance Marketing tools.
• Coordinate releases and upgrades with external teams.
• Write user stories for software engineers and align cross-groups.
• Collaborate with engineers to improve processes and create new tools.
• Ensure media analytics tools and dashboards deliver value.

Skills

Data Analytics

Product Management

APIs

Project Management

Critical Thinking

Education

Bachelor's degree

Master's degree

Tools

SQL

Tableau

Looker

Power BI

Python

Job description

Do you remember seeing trailers for The Devil Wears Prada 2 earlier this summer? What about digital spots for a cruise on the Disney Wish? Or the California Adventure Food and Wine Festival? If you did, it was likely because of the detailed planning and execution of The Walt Disney Company's Enterprise Media and Marketing team and if you didn't - it's probably because our targeting is that good.

We are looking for an Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns and tactics.

As an Analyst, you will facilitate the delivery of our product roadmap, focusing on our suite of tools that handle campaign optimization and operations.

This role is unique – our team is embedded directly within the Disney media team. We're aligned, mission-driven, and free to move fast and innovate towards our goals. You'll tackle the challenges of executing and optimizing precise paid media strategies, using the latest technologies and tools.

You Will / Responsibilities:

• Maintain product roadmaps for a small suite of Performance Marketing tools focusing on paid media operations and optimization
• Communicate and coordinate product releases and upgrades with external teams
• Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery
• Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones)
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team

You Will Have / Required Qualifications:

• 3+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
• Working knowledge of how APIs function, including experience reading documentation, sending requests, and interpreting responses
• Experience with workflow tracking or project management tools such as (e.g., Airtable)
• Ability to manage multiple projects effectively and meet deadlines
• Proven critical thinking and problem-solving skills

Preferred Qualifications:

• A familiarity with SQL and working with complex datasets
• Knowledge of ad platforms, including Google Ads, Meta, Innovid, The Trade Desk, and similar
• Experience working with data visualization tools such as Tableau, Looker, or Power BI
• Knowledge of digital ad serving, tracking, and implementation
• Familiarity with the Python programming language

Required Education:

Bachelor's degree in relevant subject areas, such as Computer Science or Business Analytics or equivalent work experience

Preferred Education:

Master's degree in relevant subject area

Additional Information

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

The hiring range for this position in Burbank, CA is $97,500.00 to $130,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.