Marketing Data Platform Manager (CDP & Activation)

60 Insperity Services, L.P.; Houston (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Insperity seeks a Technology Platform Manager to own the strategy, roadmap, and governance of customer data and marketing technology platforms, led by the Customer Data Platform (CDP). You will partner across Marketing, Analytics, Engineering and IT to ensure scalable, compliant data activation and measurement.

The role demands strong business fluency with data architecture, a proactive stance on governance, and the ability to translate business needs into platform capabilities while managing

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• 5+ years in marketing technology, marketing operations, product, or data platform management.
• Experience owning or managing a CDP or comparable marketing platform.
• Strong knowledge of CDP concepts, data activation and governance.
• Familiarity with privacy frameworks such as GDPR/CCPA and consent management.

Responsibilities

• Owns strategy, roadmap, optimization and daily operations of the CDP (Hightouch) and other marketing platforms.
• Maintains a single view of platforms that shows Marketing's role in the customer value stream.
• Prioritizes platform capabilities by business value, feasibility and data strategy.
• Oversees ingestion and integration of customer data from CRM, web, mobile, e-commerce and other systems.
• Defines platform governance, ownership, access controls and escalation processes.
• Communicates platform strategy, risks, dependencies and outcomes to stakeholders.

Skills

Strong communication

Stakeholder management

Cross-functional leadership

Analytical thinking

SQL & data modeling

Education

Bachelor's degree in Business, Marketing, IS, Data Analytics, CS or related field

Tools

Hightouch

APIs

Job description

Insperity seeks a Technology Platform Manager to own the strategy, roadmap, and governance of customer data and marketing technology platforms, led by the Customer Data Platform (CDP). You will partner across Marketing, Analytics, Engineering and IT to ensure scalable, compliant data activation and measurement.

The role demands strong business fluency with data architecture, a proactive stance on governance, and the ability to translate business needs into platform capabilities while managing