The CDP Platform Engineer will be responsible for configuring, maintaining, and integrating Customer Data Platform (CDP) solutions within a dynamic MarTech ecosystem. This role involves building and supporting data models, audience segmentation, identity resolution, and event streaming integrations with various platforms like Databricks/Delta Lake and AWS MSK (Kafka). The engineer will also manage destination connectors to marketing execution platforms such as Adobe Campaign Classic, Airship, and Infobip, ensuring seamless journey orchestration and personalization experiences.
Key Responsibilities:
- Configure and maintain CDP data models, audience/segment definitions, and identity resolution.
- Build and maintain CDP integrations with Databricks/Delta Lake, utilizing zero-copy access patterns.
- Design and maintain event streaming integration using AWS MSK (Kafka), including external publishing.
- Build, configure, and maintain destination connectors to Adobe Campaign Classic (email), Airship (push), and Infobip (SMS).
- Build and support journeys/orchestration logic, including governance and suppression across overlapping member experiences.
- Support integration work for experimentation/personalization layers (e.g., Optimizely, Bloomreach) consuming CDP-supplied segmentation.
- Build ingestion pipelines for engagement feedback loops (delivery/engagement events flowing back into Databricks).
- Scope and deliver platform enhancements as new use cases, channels, audiences, or business requirements emerge.
- Partner with product/marketing stakeholders to translate business requirements into CDP configuration and logic.
- Triage, troubleshoot, and resolve platform issues raised by business/marketing stakeholders.
- Perform root-cause analysis on production issues and implement fixes or workarounds.
- Monitor platform health and proactively flag/address problems.
- Maintain documentation for platform configuration, data flows, API contracts, and known issues/resolutions.
- Participate in vendor working sessions to define technical requirements and surface product gaps.
Required Skills:
- 5+ years working directly in/on a CDP or similar MarTech data platform (configuration, activation, and support).
- Expertise in Audience/segment building, Identity resolution, Journey/orchestration tooling, Customer data activation, Personalization, and Audience management.
- Strong Databricks and Delta Lake experience, including Unity Catalog and data-sharing connectivity.
- Proficiency with AWS, specifically AWS MSK/Kafka for event streaming integration and external publishing.
- Experience with Marketing Platforms such as Adobe Campaign Classic (workflows, campaign/journey setup, API integration), Airship, and Infobip.
- Strong API & Integration skills: REST API integration, API-first/Composable architecture, Connector-based integration, and API contracts.
- Familiarity with Experimentation & Personalization platforms like Optimizely and Bloomreach, and consuming CDP-supplied segmentation.
- Strong Production Support & Operations skills: troubleshooting, root-cause analysis, platform issue resolution, and monitoring platform health.
- Excellent technical documentation skills for platform configuration, data flows, API contracts, and known issues.
- Proven ability in Stakeholder & Vendor Collaboration, translating business requirements into technical solutions.
Qualifications:
- Overall 8-10 years of experience in relevant fields.