Marketing Data Lead — On-site, Data Quality & BI

Appian; Washington (District of Columbia); On-site; USD 75,000 - 175,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible time off

Paid parental leave

Medical, dental, and vision plans

Life insurance

Job summary

Appian is seeking a Marketing Data Manager to own the health, hygiene, and governance of the global marketing database. You will set data standards to enable precise targeting and faster pipeline velocity across regions.

You’ll lead data hygiene programs in Marketo and Salesforce, design lead routing and segmentation, and deliver executive dashboards in Tableau for real-time insights. This is an on-site role at Appian Headquarters in McLean, VA.

Qualifications

• Bachelor's degree or higher in Marketing, Business Admin, Data Analytics, Information Systems, or related field.
• 5+ years in marketing operations, marketing data management, or related domain with data governance responsibility.
• Hands-on Marketo experience: database management, segmentation, campaign execution, CRM integration.
• Strong Salesforce knowledge: custom objects, field mapping, reporting, marketing-to-sales data flow.
• Experience building dashboards in Tableau to visualize health, segmentation, and campaign metrics.
• Experience with data governance, deduplication, and segmentation frameworks in marketing tech environments.

Responsibilities

• Establish and enforce data quality standards across the marketing database.
• Architect data hygiene programs in Marketo and Salesforce with GDPR compliance.
• Design lead routing, scoring models, and segmentation strategies to accelerate pipeline velocity.
• Build executive dashboards in Tableau or similar BI tools for real-time visibility into health and performance.
• Standardize data capture, field usage, and taxonomy across marketing systems.
• Identify automation opportunities to reduce manual effort and improve data integrity.

Skills

Data governance

Marketing operations

Data analytics

Lead lifecycle

Education

Bachelor’s degree or higher in Marketing, Business Admin, Data Analytics, Information Systems, or related field

Tools

Marketo

Salesforce

Tableau

Job description

Appian is seeking a Marketing Data Manager to own the health, hygiene, and governance of the global marketing database. You will set data standards to enable precise targeting and faster pipeline velocity across regions.

You’ll lead data hygiene programs in Marketo and Salesforce, design lead routing and segmentation, and deliver executive dashboards in Tableau for real-time insights. This is an on-site role at Appian Headquarters in McLean, VA.