Marketing Data Insights Engineer

Hoover Institution, Stanford University; Palo Alto (CA); On-site; USD 85,000 - 94,000; Full time

Job summary

Stanford's Hoover Institution seeks an Audience & Marketing Insights Analyst to design marketing data pipelines and models, answering questions on reach, resonance, and relationships. You’ll build automated ELT pipelines from HubSpot, GA4, social, and more into BigQuery, using medallion architecture and Dataform transformations.

You’ll monitor data freshness, document data models, and collaborate on GA4 specs with web developers, QA tracking with GTM/GA4 DebugView, and ensure privacy compliance.

Qualifications

• Bachelor's degree or equivalent combination of education and experience solving analytical problems.
• Experience in marketing analytics, audience analytics, or digital analytics with marketing/content teams.
• Experience combining data from multiple platforms to inform decisions.
• Ability to communicate analytical findings to nontechnical stakeholders.

Responsibilities

• Build and maintain automated ELT pipelines moving data from sources into BigQuery using APIs and native integrations.
• Organize data in BigQuery using medallion architecture; use Dataform to transform inputs into cleaned tables.
• Create and maintain a data dictionary and documentation for data models and metrics.
• Monitor pipeline health and data freshness; manage code with Git/GitHub for reproducibility.
• Handle audience and contact data responsibly and in line with Stanford policies.
• Define GA4 event and data layer specs with web developers; QA tracking using GTM and GA4 DebugView.
• Troubleshoot data-quality issues and investigate discrepancies across platforms.
• Characterize audience reach and develop measurement frameworks for reach, resonance, relationships.
• Develop cross-channel dashboards (Looker Studio) for self-service visibility; provide regular reporting and executive analyses.
• Translate analysis into actionable recommendations influencing content prioritization and investment.

Skills

Marketing analytics

Audience analytics

Digital analytics

Communicate findings

Cross-platform data

Education

Bachelor's degree

Tools

BigQuery

Dataform

GA4

Google Tag Manager

Looker Studio

GitHub

Python

Job description

Stanford's Hoover Institution seeks an Audience & Marketing Insights Analyst to design marketing data pipelines and models, answering questions on reach, resonance, and relationships. You’ll build automated ELT pipelines from HubSpot, GA4, social, and more into BigQuery, using medallion architecture and Dataform transformations.

You’ll monitor data freshness, document data models, and collaborate on GA4 specs with web developers, QA tracking with GTM/GA4 DebugView, and ensure privacy compliance.