Marketing Data Scientist

B2E Marketing; Des Moines (IA); On-site; USD 90,000 - 140,000; Full time

Job summary

B2E Marketing in Des Moines, IA is seeking a Marketing Data Scientist to expand analytics, AI, and predictive marketing capabilities. This role combines data science, marketing analytics, and client strategy, requiring someone with a strong technical foundation and who can transform complex data into actionable business insights. This role will also contribute to client strategy, innovation, and product development.

Note: Candidates must be authorized to work in the U.S. (no visa sponsorship).

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Data Analytics, Data Science or a related field.
• 3–5 years of experience in data science, analytics, or marketing data environments.
• Experience with marketing analytics, audience targeting, or campaign measurement.
• Proficiency with SQL, Python or R (Alteryx strongly preferred); predictive modeling; statistical analysis; and data integration.
• Familiarity with AI/ML concepts, cloud-based data environments, and data visualization tools (Tableau, Power BI).
• Strong communication skills with the ability to translate data into meaningful business insights.
• Strategic mindset with strong problem-solving and project management skills.

Responsibilities

• Develop predictive models for audience targeting, segmentation, and campaign performance.
• Apply statistical and machine learning techniques to improve marketing outcomes.
• Explore and implement AI and emerging analytics capabilities.
• Conduct A/B and multivariate testing to optimize performance.
• Design and maintain data pipelines across CRM, digital, and third-party data sources.
• Ensure data quality, scalability, and automation through tools such as Alteryx, Python, SQL, and R.
• Create dashboards and reporting that deliver actionable business insights.
• Support audience development, data enrichment, and marketing execution initiatives.
• Collaborate on new product development and data-driven solutions.
• Present complex findings clearly to clients and internal stakeholders.
• Manage multiple projects in a fast-paced, collaborative environment.

Skills

Data science

Marketing analytics

SQL

Python

R

Education

Bachelor's degree

Tools

Alteryx

Tableau

Power BI

SQL

Python

R

Job description

About Us

B2E Data Marketing is a data-driven marketing and analytics firm focused on helping clients leverage data to drive smarter decisions, better targeting, and measurable growth. As a small, collaborative team, we value flexibility, shared ownership, and innovation.

The Role

We're looking for a Marketing Data Scientist to help expand B2E's analytics, AI, and predictive marketing capabilities. This role combines data science, marketing analytics, and client strategy, requiring someone with a strong technical foundation and who can transform complex data into actionable business insights. This role will also contribute to client strategy, innovation, and product development.

Note: Candidates must be authorized to work in the U.S. (no visa sponsorship). B2E also does not pay for relocation.

Key Responsibilities

• Develop predictive models for audience targeting, segmentation, and campaign performance.
• Apply statistical and machine learning techniques to improve marketing outcomes.
• Explore and implement AI and emerging analytics capabilities.
• Conduct A/B and multivariate testing to optimize performance.
• Design and maintain data pipelines across CRM, digital, and third-party data sources.
• Ensure data quality, scalability, and automation through tools such as Alteryx, Python, SQL, and R.
• Create dashboards and reporting that deliver actionable business insights.
• Support audience development, data enrichment, and marketing execution initiatives.
• Collaborate on new product development and data-driven solutions.
• Present complex findings clearly to clients and internal stakeholders.
• Manage multiple projects in a fast-paced, collaborative environment.

Skills & Qualifications

• Bachelor's degree in Marketing, Business Analytics, Data Analytics, Data Science or a related field.
• 3–5 years of experience in data science, analytics, or marketing data environments.
• Experience with marketing analytics, audience targeting, or campaign measurement.
• Proficiency with SQL, Python or R (Alteryx strongly preferred); predictive modeling; statistical analysis; and data integration.
• Familiarity with AI/ML concepts, cloud-based data environments, and data visualization tools (Tableau, Power BI).
• Strong communication skills with the ability to translate data into meaningful business insights with technical and non-technical audiences.
• Strategic mindset with strong problem-solving and project management skills. problem-solving mindset with interest in product development.

*Credit and criminal background verification required on all applicants.

B2E Data Marketing is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.