Principal Marketing Analytics Consultant

Improvado; United States; Remote; USD 85,000 - 125,000; Full time

Job summary

Improvado is an AI-powered marketing data platform helping mid-market and enterprise teams unify data at scale. As a Marketing Analyst, you will own client delivery end-to-end—from data modeling to final reporting—and design dashboards across BI platforms.

You’ll manage dbt-driven data transformations, ensure data quality, and present clear insights to clients. You will work with Looker/Power BI/Tableau depending on client setup, write optimized SQL, and leverage AI tools to boost productivity.

Qualifications

• 3+ years of experience as a Data Analyst with marketing data.
• Expert-level proficiency in at least one BI platform (Looker/Power BI/Tableau).
• Proficiency in SQL.
• Proficiency in data modelling (dbt preferred).
• Knowledge of Google Analytics (advanced level).
• Experience with Git.
• English C1 level with client-facing responsibilities.

Responsibilities

• Build and maintain dashboards and reports across Looker, Power BI, or Tableau.
• Write, optimize, and troubleshoot SQL queries for reporting and analysis.
• Manage and enhance data transformations with dbt where needed.
• Support clients by translating requirements into data solutions and insights.
• Conduct QA/UAT to ensure data accuracy and trustworthiness.
• Leverage Git for version control and collaboration.
• Identify opportunities, trends, or risks in marketing data and communicate findings clearly.
• Use AI tools to accelerate workflows.

Skills

SQL

BI Platform looker/powerbi/tableau

Data modelling

English proficiency

Git

Tools

dbt

Looker

Power BI

Tableau

Job description

Improvadois an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.

We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.

About the Role

The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts — from data modeling through final reporting. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting. This role also involves managing data transformations in dbt and working with complex, multi-source data architectures. You'll leverage AI tools (e.g. Codex, Claude) to accelerate your workflows.

We are looking for someone who is reliable, responsible, quality-minded, keeps commitments, takes ownership of their work, and can confidently present results to clients.

Responsibilities

• Build and maintain dashboards and reports in Looker, Power BI, and Tableau — depending on client setup.
• Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
• Manage and enhance data transformations with dbt where necessary.
• Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.
• Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.
• Use Git for version control and collaboration.
• Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly.
• Leverage AI tools to be 10x more productive than the average analyst.

Must Have Qualifications

• 3+ years of experience as Data Analyst with marketing data
• Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau), with the ability to deliver projects across all.
• Proficiency in SQL
• Proficiency in data modelling (dbt preferred)
• Knowledge of Google Analytics (advanced level, for business understanding)
• Experience with Git
• English C1 level with excellent written and verbal communication (client-facing role)
• Strong analytical skills, proactive problem-solving, and high attention to detail
• Comfortable with ambiguity and able to drive clarity with clients and internal teams
• Hands-on experience with QA/UAT processes
• Proficiency with AI tools and ability to learn new ways of working is essential

Nice to Have

• Knowledge of Google Analytics Data Streams.
• Familiarity with marketing platforms data (Google Ads, Facebook Ads, etc.).
• Understanding of Marketing Mix Modeling (MMM) concepts.

Do you have experience with marketing data?*

Have you worked directly with external clients for at least one year?*

Are you fluent in English (speaking, writing, reading)?*

Will you now or in the future require employer sponsorship for employment (e.g., H-1B visa sponsorship or transfer)?*