Marketing Data & Analytics Leader

EcoShield Pest Solutions; Salt Lake City (UT); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Competitive pay & full benefits

Annual performance bonus

Health, dental, vision insurance

401(k) with employer matching

Open PTO policy

In-office five days a week

Job summary

EcoShield Pest Solutions seeks a senior Marketing Analytics leader to design and build the marketing data infrastructure and a closed-loop measurement system tying ad clicks to calls, subscriptions, and revenue. You will work hands-on with SQL, Snowflake/BigQuery, dbt, and BI tools, shaping governance and forecasting as the program scales.

You will partner with Inside Sales and the CMO to ensure accurate measurement, actionable insights, and executives can see progress against targets.

Qualifications

• 8+ years in analytics or data roles, including 3+ years leading teams.
• Expert SQL and fluency with a modern data stack (Snowflake/BigQuery, dbt, Tableau or Looker).
• Deep digital marketing measurement experience: GA4, ad platform data, offline conversions, call tracking.
• Practical attribution experience and familiarity with media mix concepts.
• Experience owning budgets and vendor relationships for data tooling.
• Executive communication: translate complex measurement into decisions.
• Proven experience building and managing analyst teams.

Responsibilities

• Own end-to-end marketing data infrastructure in partnership with Inside Sales.
• Deliver closed-loop attribution from first touch to revenue across web, calls, and CRM.
• Develop the marketing attribution methodology and partner with the CMO.
• Maintain tracking foundation for ecoshieldpest.com: GA4, data layer, server-side tagging, conversion integrity.
• Build forecasting models: qualified leads, sales, CAC, LTV, funnel by channel.
• Provide executive weekly funnel, CAC, and revenue dashboards used by the company.
• Collaborate with National Inside Sales on funnel benchmarks, routing analytics, and rep performance.
• Establish data quality, governance, and a single source of truth for marketing and sales metrics.
• Hire and develop marketing and inside sales data analysts as the program grows.

Skills

Analytics leadership

SQL expert

Snowflake / BigQuery

dbt

Tableau / Looker

GA4 / marketing data

Attribution modeling

Vendor management

Executive communication

Team building

Tools

dbt

Tableau

Looker

Snowflake

BigQuery

Job description

EcoShield Pest Solutions seeks a senior Marketing Analytics leader to design and build the marketing data infrastructure and a closed-loop measurement system tying ad clicks to calls, subscriptions, and revenue. You will work hands-on with SQL, Snowflake/BigQuery, dbt, and BI tools, shaping governance and forecasting as the program scales.

You will partner with Inside Sales and the CMO to ensure accurate measurement, actionable insights, and executives can see progress against targets.