Director, Marketing Data & Analytics

EcoShield Pest Solutions; Salt Lake City (UT); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Competitive pay & full benefits

Annual performance bonus

Health, dental, vision insurance

401(k) with employer matching

Open PTO policy

In-office five days a week

Job summary

EcoShield Pest Solutions seeks a senior Marketing Analytics leader to design and build the marketing data infrastructure and a closed-loop measurement system tying ad clicks to calls, subscriptions, and revenue. You will work hands-on with SQL, Snowflake/BigQuery, dbt, and BI tools, shaping governance and forecasting as the program scales.

You will partner with Inside Sales and the CMO to ensure accurate measurement, actionable insights, and executives can see progress against targets.

Qualifications

• 8+ years in analytics or data roles, including 3+ years leading teams.
• Expert SQL and fluency with a modern data stack (Snowflake/BigQuery, dbt, Tableau or Looker).
• Deep digital marketing measurement experience: GA4, ad platform data, offline conversions, call tracking.
• Practical attribution experience and familiarity with media mix concepts.
• Experience owning budgets and vendor relationships for data tooling.
• Executive communication: translate complex measurement into decisions.
• Proven experience building and managing analyst teams.

Responsibilities

• Own end-to-end marketing data infrastructure in partnership with Inside Sales.
• Deliver closed-loop attribution from first touch to revenue across web, calls, and CRM.
• Develop the marketing attribution methodology and partner with the CMO.
• Maintain tracking foundation for ecoshieldpest.com: GA4, data layer, server-side tagging, conversion integrity.
• Build forecasting models: qualified leads, sales, CAC, LTV, funnel by channel.
• Provide executive weekly funnel, CAC, and revenue dashboards used by the company.
• Collaborate with National Inside Sales on funnel benchmarks, routing analytics, and rep performance.
• Establish data quality, governance, and a single source of truth for marketing and sales metrics.
• Hire and develop marketing and inside sales data analysts as the program grows.

Skills

Analytics leadership

SQL expert

Snowflake / BigQuery

dbt

Tableau / Looker

GA4 / marketing data

Attribution modeling

Vendor management

Executive communication

Team building

Tools

dbt

Tableau

Looker

Snowflake

BigQuery

Job description

Nothing in this growth plan works without trustworthy data, and this role owns it. You will design and build the marketing data infrastructure and the closed loop measurement system that connects every ad click to a call, a sold subscription, and retained revenue, across web analytics, call tracking, and the CRM. Marketing Analytics sit under this seat so the funnel has one accountable owner from first touch to close, with a close working partnership with the Inside Sales organization. You will be hands-on in SQL, AI, and modeling daily while we grow the program and hire the team.

What You Will Own

• End-to-end marketing data infrastructure while partnering closely with the inside sales team to ensure that our marketing campaigns are running smoothly and efficiently.
• Closed loop attribution from first click through call, sale, and retained subscription, integrating web analytics, ad platforms, call tracking, and CRM data.
• The marketing attributed revenue methodology itself: durable, documented, explainable to executives, and resistant to channel bias. Will partner closely with the CMO on this.
• The tracking foundation on www.ecoshieldpest.com: GA4, the data layer, server-side tagging, and conversion integrity, in partnership with the Director, Paid Marketing & MarTech.
• Forecasting models Marketing runs on: qualified lead volume, sales, revenue, CAC, LTV, and funnel conversion by channel and market.
• Executive reporting: weekly funnel, CAC, and revenue dashboards the entire company trusts and uses.
• The analytics partnership with National Inside Sales: funnel benchmarks, lead scoring, routing analytics, and rep performance visibility.
• Data quality and governance: definitions, QA, and a single source of truth for marketing and sales metrics.
• Team building: as we grow the program, you will hire and develop marketing and inside sales data analysts.

What You Will Bring

Required

• 8+ years in analytics or data roles, including 3+ years leading, with direct experience building and managing large data infrastructures.
• Expert SQL and daily hands-on fluency with a modern data stack: Snowflake or BigQuery, dbt, and Tableau or Looker.
• Deep digital marketing measurement expertise: GA4, ad platform data and APIs, offline conversion pipelines, and call tracking data. Will partner closely with the Director, Paid Marketing & MarTech.
• Practical attribution experience: multi touch pragmatism, incrementality testing, and familiarity with media mix modeling concepts.
• Experience owning a budget and vendor relationships for data and analytics tooling.
• Executive communication skills: you make complex measurement simple, honest, and decision ready.
• Proven experience building and managing analyst teams.

Preferred

• Analytics experience in a marketing organization feeding an inside sales team, including telephone and call outcome data.
• Home services and/or subscription business experience.
• Experience as the founding analytics owner in a build from scratch or early stage environment.

Who Thrives Here

Straight talk about what this is. We are building a lead generation and online customer acquisition engine from the ground up, in an industry that has never seen one built this well. The pace will be fast, team culture will be one of winning and collaboration, and the celebrations will be exciting as we grow and hit our targets. That is exactly what makes it fun.

• You build, you do not maintain. Your fingerprints will be on something that did not exist before you showed up.
• Real budget, real backing. Direct line to a fully committed CMO and executive team.
• Outcomes over activity. You will be measured on what you actually produce, and when it works, everyone will know exactly who built it.
• It will ask a lot of you. This is not a coasting seat. The people who lean all the way in will look back on this as the most career defining work they have done.

If you want to inherit a clean warehouse and a finished dashboard, this is not the seat. If you want to build the system the whole company runs on, this is the place for you!

Why Work for EcoShield Pest Solutions?

The Shield Co. Management / EcoShield Pest Solutions is one of the fastest-growing pest control companies in the country! Our mission is to create the world’s happiest family, and our purpose is to spread happiness. We do this by delivering exceptional experiences to our customers, employees, partners, and communities - treating everyone like family.

EcoShield Pest Solutions is proud to offer competitive pay and full benefits!

• Competitive compensation package, with base salary commensurate with experience.
• Director level roles are eligible to participate in our annual performance bonus program.
• Health, dental, and vision insurance and a 401(k) plan with employer matching.
• Open PTO policy.
• In-office work model with the expectation of being in office 5 days a week.

Physical Demands and Working Requirements

The physical demands and working conditions outlined here are typical requirements for an employee to effectively carry out the essential duties of this job. Reasonable accommodations may be provided to assist individuals with disabilities in performing these essential functions.

• Requires prolonged periods of sitting at a desk or workstation
• Frequent use of hands and fingers for typing and using a computer mouse
• Occasionally lift and carry office materials or supplies up to 25 pounds
• Requires clear vision for reading documents, computer screens, and other office materials
• Work is inside a climate-controlled office with quiet to moderate noise level

The above statements are meant to outline the general nature and scope of work performed by employees in this role. They should not be interpreted as an exhaustive list of all responsibilities, duties, and skills required for this position.