Marketing Data Analyst — Pricing & Retention

First American; Washington (District of Columbia); On-site; USD 74,000 - 99,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

PTO

Job summary

First American is seeking a data-driven Marketing Analyst with 3–5 years of experience to support product strategy and customer retention initiatives. You will analyze pricing performance, customer behavior, and campaign ROI, building dashboards in Python, SQL, and BI tools to drive cross-functional decisions.

The role emphasizes translating complex data into actionable recommendations for stakeholders and presenting executive-ready insights.

Qualifications

• Bachelor’s degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or related field.
• 3–5 years of experience in analytics, pricing, marketing strategy, revenue management, or related role.
• Strong hands-on experience with Python and/or SQL for detailed data analysis.

Responsibilities

• Conduct analyses to support product strategy, pricing decisions, and retention initiatives.
• Analyze customer behavior, product performance, and market trends to identify growth opportunities.
• Develop pricing analyses, segmentation models, and performance reporting to improve profitability.
• Partner with marketing, product, finance, and leadership teams to evaluate offers, campaigns, and retention strategies.
• Build dashboards, reports, and analytical models using Python, SQL, and BI tools.

Skills

Python

SQL

Excel

Education

Bachelor's degree

Tools

Tableau

Power BI

Job description

First American is seeking a data-driven Marketing Analyst with 3–5 years of experience to support product strategy and customer retention initiatives. You will analyze pricing performance, customer behavior, and campaign ROI, building dashboards in Python, SQL, and BI tools to drive cross-functional decisions.

The role emphasizes translating complex data into actionable recommendations for stakeholders and presenting executive-ready insights.