Marketing Analytics Specialist: Growth, Pricing & Retention

First American; Washington (Washington County); On-site; USD 74,000 - 99,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Paid time off

Employee stock purchase plan

Job summary

First American is seeking a data-driven Marketing Analyst with 3–5 years of experience to support product strategy and customer retention initiatives in the United States. The role combines analytical rigor with business insight to evaluate pricing performance, customer behavior, campaign effectiveness, and product trends, using Python, SQL, and BI tools.

Ideal candidates will build actionable analyses, dashboards, and models, collaborating with marketing, product, finance, and leadership to

Qualifications

• 3–5 years in analytics, pricing, marketing strategy, revenue management, or related role.
• Experience with Python and/or SQL for detailed data analysis.
• Strong understanding of pricing strategy, customer analytics, and retention metrics.
• Ability to communicate insights clearly to technical and non-technical audiences.
• Advanced Excel; BI visualization tools like Tableau/Power BI.

Responsibilities

• Conduct analyses to support product strategy, pricing decisions, and retention initiatives.
• Analyze customer behavior, product performance, and market trends to identify growth opportunities.
• Develop pricing analyses, segmentation models, and performance reporting.
• Partner with marketing, product, finance, and leadership teams to evaluate offers and campaigns.
• Build and maintain dashboards, reports, and analytical models using Python, SQL, and BI tools.
• Perform deep-dive analyses on churn, lifetime value, pricing elasticity, and ROI.
• Design tests to assess pricing changes, promotions, and retention programs.
• Synthesize data into clear business recommendations for executives.
• Support forecasting, scenario modeling, and ongoing performance monitoring.
• Ensure data quality and consistency across analyses and reporting.

Skills

Python

SQL

BI tools

Excel

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Tableau

Power BI

Job description

First American is seeking a data-driven Marketing Analyst with 3–5 years of experience to support product strategy and customer retention initiatives in the United States. The role combines analytical rigor with business insight to evaluate pricing performance, customer behavior, campaign effectiveness, and product trends, using Python, SQL, and BI tools.

Ideal candidates will build actionable analyses, dashboards, and models, collaborating with marketing, product, finance, and leadership to