Marketing Data Analyst: Pricing & Growth

First American; Minnesota; On-site; USD 74,000 - 99,000; Full time

Job summary

First American Home Warranty is seeking a data-driven Marketing Analyst with 3-5 years of analytics experience to support product strategy and customer retention initiatives. You will analyze pricing, customer behavior, and campaigns, building actionable insights with Python/SQL and BI tools to guide cross-functional decisions.

The role emphasizes pricing analyses, segmentation, and performance reporting to improve profitability, with dashboards and executive-ready presentations for stakeholders.

Qualifications

• Bachelor's degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field.
• 3-5 years of experience in analytics, pricing, marketing strategy, revenue management, or a related role.
• Strong hands-on experience with Python and/or SQL for detailed data analysis.
• Experience analyzing large datasets and building models to support business decision-making.
• Strong understanding of pricing strategy, customer analytics, and retention metrics.
• Ability to communicate insights clearly to both technical and non-technical audiences.
• Advanced Excel skills; experience with BI and visualization tools such as Tableau, Power BI, or similar (DAX, data modeling, report/dashboard development).
• Strong problem-solving skills, attention to detail, and ability to manage multiple priorities.

Responsibilities

• Conduct detailed analyses to support product strategy, pricing decisions, and retention initiatives.
• Analyze customer behavior, product performance, and market trends to identify growth and retention opportunities.
• Develop pricing analyses, segmentation models, and performance reporting to improve profitability and competitiveness.
• Partner with marketing, product, finance, and leadership teams to evaluate offers, campaigns, and retention strategies.
• Build and maintain dashboards, reports, and analytical models using Python, SQL, and BI tools.
• Perform deep-dive analyses on churn, customer lifetime value, conversion, pricing elasticity, and campaign ROI.
• Design and measure tests to assess pricing changes, promotional strategies, and retention programs.
• Synthesize complex data into clear business recommendations and executive-ready presentations.
• Support forecasting, scenario modeling, and ongoing performance monitoring across key products and customer segments.
• Ensure data quality, consistency, and accuracy across analyses and reporting.

Skills

Python

SQL

BI tools

Excel

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Tableau

Power BI

Job description

First American Home Warranty is seeking a data-driven Marketing Analyst with 3-5 years of analytics experience to support product strategy and customer retention initiatives. You will analyze pricing, customer behavior, and campaigns, building actionable insights with Python/SQL and BI tools to guide cross-functional decisions.

The role emphasizes pricing analyses, segmentation, and performance reporting to improve profitability, with dashboards and executive-ready presentations for stakeholders.