Data-Driven Marketing Analyst — Pricing & Retention

First American; Santa Rosa (CA); On-site; USD 74,000 - 99,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

PTO

Job summary

First American is seeking a data‑driven Marketing Analyst with 3–5 years of experience to support product strategy and customer retention. The role combines analytical rigor with business insight to evaluate pricing performance, customer behavior, campaigns, and product trends.

The ideal candidate builds actionable analyses in Python/SQL and translates findings into recommendations for cross‑functional teams. Strong data modeling and dashboard skills are essential.

Qualifications

• Bachelor’s degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field.
• 3–5 years of experience in analytics, pricing, marketing strategy, revenue management, or a related role.
• Strong hands-on experience with Python and/or SQL for detailed data analysis.
• Experience analyzing large datasets and building models to support business decision‑making.
• Strong understanding of pricing strategy, customer analytics, and retention metrics.
• Ability to communicate insights clearly to both technical and non‑technical audiences.
• Advanced Excel skills; experience with BI and visualization tools such as Tableau, PowerBI, or similar are preferred. (DAX, data modeling, report/dashboard development)
• Strong problem‑solving skills, attention to detail, and ability to manage multiple priorities.

Responsibilities

• Conduct detailed analyses to support product strategy, pricing decisions, and retention initiatives.
• Analyze customer behavior, product performance, and market trends to identify growth and retention opportunities.
• Develop pricing analyses, segmentation models, and performance reporting to improve profitability and competitiveness.
• Partner with marketing, product, finance, and leadership teams to evaluate offers, campaigns, and retention strategies.
• Build and maintain dashboards, reports, and analytical models using Python, SQL, and BI tools.
• Perform deep‑dive analyses on churn, customer lifetime value, conversion, pricing elasticity, and campaign ROI.
• Design and measure tests to assess pricing changes, promotional strategies, and retention programs.
• Synthesize complex data into clear business recommendations and executive‑ready presentations.
• Support forecasting, scenario modeling, and ongoing performance monitoring across key products and customer segments.
• Ensure data quality, consistency, and accuracy across analyses and reporting.

Skills

Python

SQL

Excel

Tableau

Power BI

Education

Bachelor's degree

Tools

Tableau

Power BI

Job description

First American is seeking a data‑driven Marketing Analyst with 3–5 years of experience to support product strategy and customer retention. The role combines analytical rigor with business insight to evaluate pricing performance, customer behavior, campaigns, and product trends.

The ideal candidate builds actionable analyses in Python/SQL and translates findings into recommendations for cross‑functional teams. Strong data modeling and dashboard skills are essential.