Marketing Data Analyst — Onsite in Fort Walton Beach

TalkingParents; Fort Walton Beach (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

TalkingParents in Fort Walton Beach, FL, is seeking a Marketing Data Analyst to own measurement and reporting across the full customer funnel. You will build dashboards, design event tracking schemas, manage data in our CDP, and work with data warehouses to power strategic decisions.

The role reports to the Director of Marketing and requires strong SQL, GA4, GTM, and data visualization skills to influence channel mix, attribution, and revenue growth.

Qualifications

• 2–4 years in marketing analytics or data analysis with measurement responsibility.
• Proven experience writing SQL against data warehouses to analyze data from multiple sources.
• Track record building full-funnel dashboards tied to revenue outcomes.
• Hands-on GTM implementation experience (custom events, data layer, tag/trigger architecture).
• Experience with at least one CDP or marketing automation platform; automate scenarios and manage data/segments.
• Experience with Google Ads, Meta Ads, SEO, content, email and retargeting.
• Experience with multi-touch attribution modeling.

Responsibilities

• Build, maintain, and iterate on dashboards for the marketing department and leadership.
• Develop full-funnel reporting with KPIs at each stage (impressions, CPM, CAC, LTV, ARPU, MRR, ARR, churn).
• Analyze conversion paths across paid media, organic, content/SEO, email, retargeting, and direct referral channels; implement multi-touch attribution beyond GA4 last-click.
• Identify instrumentation gaps and prioritize fixes by business impact.
• Track cross-platform (web/app) conversion symmetry and flag discrepancies.

Skills

SQL

Python

R

GA4

Google Tag Manager

Google Search Console

Looker Studio

Data warehouses

Dashboards

Marketing funnel

UTM tracking

Multi-touch attribution

Communication of insights

Independent work

Tools

GA4

Google Tag Manager

Google Search Console

Looker Studio

Job description

TalkingParents in Fort Walton Beach, FL, is seeking a Marketing Data Analyst to own measurement and reporting across the full customer funnel. You will build dashboards, design event tracking schemas, manage data in our CDP, and work with data warehouses to power strategic decisions.

The role reports to the Director of Marketing and requires strong SQL, GA4, GTM, and data visualization skills to influence channel mix, attribution, and revenue growth.