Web Designer & Conversion Optimization Specialist

TalkingParents; Fort Walton Beach (FL); On-site; USD 55,000 - 85,000; Full time

Job summary

TalkingParents is seeking a mid-level Web Designer to join our Marketing team on-site in Fort Walton Beach, FL. You will help keep our websites and emails performing at peak, crafting conversion-focused designs that engage B2B and B2C audiences.

Responsibilities include CRO-driven design of web pages, landing pages, and email templates, plus collaboration with developers and data analysts to optimize journeys and performance.

Qualifications

• Bachelor's degree in Web Design, UX/UI Design, Digital Marketing, or related field or 5+ years of proven equivalent work experience.
• Demonstrated leadership experience with mentoring and developing team members.
• Proven success in conversion rate optimization with measurable results from A/B testing initiatives.
• Experience designing for both B2B and B2C audiences (technology company experience a plus).

Responsibilities

• Lead ideation and creation of high-converting web design comps based on content and ad campaign strategies; focus on CRO and user journey mapping.
• Spearhead ongoing website and landing page optimization via data gathering, analysis, and A/B testing of design and copy elements.
• Apply advanced UI/UX best practices to optimize user journeys and drive conversion improvements.
• Design and optimize landing pages for paid campaigns with a conversion-first mindset.
• Develop conversion-focused email marketing designs that drive engagement and action.

Skills

Conversion optimization

UI/UX design

Email marketing design

A/B testing

Data-driven design

Education

Bachelor's degree in Web Design, UX/UI Design, Digital Marketing, or related field

Tools

HTML

CSS

CSS preprocessors (Less/Sass)

Photoshop

Illustrator

Figma

CMS platforms

JavaScript

Job description

TalkingParents is seeking a mid-level Web Designer to join our Marketing team on-site in Fort Walton Beach, FL. You will help keep our websites and emails performing at peak, crafting conversion-focused designs that engage B2B and B2C audiences.

Responsibilities include CRO-driven design of web pages, landing pages, and email templates, plus collaboration with developers and data analysts to optimize journeys and performance.