Marketing Data Analyst II

Team Velocity Marketing; Virginia, Northern (MN, KY); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Wellness

Unlimited paid vacation

Job summary

Team Velocity Marketing is seeking a Marketing Data Analyst II to bridge tactical execution and strategic insight across customers, marketing, web, and product teams. You will analyze performance, implement tracking strategies, and identify trends to drive decisions.

This mid-level role reports to the Measurement & Reporting team manager and collaborates with other analysts. Prior experience with automotive or marketing agency work is highly preferred.

Qualifications

• BA/BS in computer science, mathematics, statistics, business or related field.
• 3+ years of experience in web, marketing, or product analytics.
• Proficiency with GA/Looker Studio/Tableau/Power BI; tag management experience.

Responsibilities

• Configure and maintain Google Analytics and other web analytics tools.
• Build and iterate dashboards to help stakeholders monitor KPIs.
• Analyze user behavior and marketing channel performance to generate actionable insights.
• Lead A/B test planning, execution, and post-test analysis.
• Mentor junior analysts on tools, best practices, and analytical approaches.

Skills

Data analysis

Dashboarding

SQL

Excel

Communication

A/B testing

QA

Tag management

Web analytics

Education

BA/BS in computer science, mathematics, statistics, business or related field

Tools

Google Analytics

Looker Studio

Tableau

Power BI

Google Tag Manager

Claude

Job description

We’re looking for a Marketing Data Analyst II to join our growing Measurement & Reporting team. In this role, you’ll bridge the gap between tactical execution and strategic insight. You’ll support our customers, marketing, web, and product teams by analyzing performance, implementing tracking strategies, and proactively identifying trends that drive decisions.

This is a mid-level position for someone who enjoys translating data into strategy and wants to shape how insights are delivered across the company. You'll report directly to the Measurement & Reporting team manager and work alongside other analysts. Working knowledge of AUTOMOTIVE AGENCY and/or MARKETING AGENCY, highly preferred.

This is a full-time, salaried, remote position. Employee must be located within the Continental U.S., Eastern or Central time zone highly preferred, but all are welcome to apply.

Responsibilities:

• Configure and maintain Google Analytics and other web analytics tools
• Build and iterate dashboards to help stakeholders monitor KPIs
• Analyze user behavior and marketing channel performance to generate actionable insights
• Assist in troubleshooting tracking and data collection issues
• Conduct ad hoc analyses and deep dives to support product and marketing decisions
• Lead A/B test planning, execution, and post-test analysis
• Monitor performance metrics and set up alerts for key anomalies
• Partner with cross-functional teams to understand goals and translate them into measurement plans
• Mentor junior analysts on tools, best practices, and analytical approaches

Qualifications:

• BA/BS in computer science, mathematics, statistics, business or related field, required
• 3+ years of experience in web, marketing, or product analytics, required
• Proficiency in tools like Google Analytics, Looker Studio, Tableau, or Power BI, Claude, required
• Working knowledge of AUTOMOTIVE AGENCY and/or MARKETING AGENCY, highly preferred
• Hands‑on experience with Google Tag Manager or other tag management systems, required
• Working knowledge of SQL and strong skills in Excel/Google Sheets, required
• Familiarity with A/B testing methodologies and tools (e.g. Optimizely), highly preferred
• Comfortable with troubleshooting tracking issues, debugging, and QA
• Strong communication skills - you can share findings clearly with technical and non‑technical audiences

COMPENSATION

Competitive compensation will be commensurate with experience. Participation in company benefit offerings include medical, dental, vision, 401(k), wellness, unlimited paid vacation, and more.

ABOUT TEAM VELOCITY

Team Velocity is a full-service marketing agency serving the automotive industry, providing fully integrated marketing solutions to OEMs and dealerships nationwide.

We are revolutionizing the automotive industry with cutting‑edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper‑personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.

Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction.

Our team members are hard‑working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.