Website Performance Manager

Team Velocity Marketing; Herndon (VA); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) matching

Paid vacation

Wellness program

Job summary

Team Velocity Marketing is seeking a Website Performance Manager to own the relationship with automotive dealership clients, driving proactive website strategy and solving issues quickly.

You will manage a portfolio of clients, coordinate with cross-functional teams, and leverage Salesforce, Google Analytics, and SEO to improve KPIs while aiming to grow revenue and retention. Remote work within the US is supported; Eastern/Central hours preferred.

Qualifications

• BS/BA in related discipline or equivalent education/work experience.
• Minimum 2–3 years' progressive experience in retail automotive digital strategy or automotive agency.
• Demonstrated understanding of dealership operations and ability to work with all levels.
• Working knowledge of digital marketing strategy for websites and advertising (SEM, display, SEO, Google Ads, Bing).
• Strong written, verbal, and phone communication and interpersonal skills.
• Customer service and relationship management capabilities.
• Highly motivated self-starter capable of working in a team.
• High energy, enthusiasm, resilience, determination, proactiveness, relentlessness.
• Knowledge of Salesforce.
• Proficient with MS Office – Word, Excel & PowerPoint.
• Working knowledge of HTML, CSS, website strategy and analytics.
• Analytical skills and data-driven thinking; ability to work independently.

Responsibilities

• Build and maintain relationships with a portfolio of clients and ensure customers’ needs are the driving force behind every priority, decision, and activity.
• Responsible for a full and/or complex account load.
• Speak with customers to understand and articulate user problems that Team Velocity is uniquely positioned to solve, while triaging and prioritizing bugs and issues.
• Execute monthly reporting with your customer to ensure a healthy and satisfied relationship. Reporting capabilities include, KPIs (engagement rates, lead submissions, and behavior), Google Analytics, SEO, and priorities and expectations provided by the customer.
• Assess, prioritize, and present new feature requests received from your customers to leadership.
• Communicate priorities, timelines and deadlines to the customer demonstrating responsiveness and providing guidance they need, not just what they ask for.
• Leverage Salesforce to create product backlogs, track cases, and monitor team efficiency.
• Work with your Customer Success counterparts to drive portfolio application growth via opportunities for upsell, expansion and upgrades, to ultimately increase the lifetime value (LTV) of your customer.
• Responsible for external client retention by working independently to effectively manage the progress and results of all accounts assigned within their portfolio.
• Collaborate with inter-departmental divisions coordinating priorities and requests needed to support both reactive and proactive support, and to provide streamlined service for the dealer.
• Provide recommendations regarding site performance and enhancements in the form of creative services, third-party advisements, design responsiveness, and more.

Skills

Relationship management

Communication

Self-starter

Team player

Proactive

Data-driven thinking

Analytical skills

Education

BS/BA in related discipline

Tools

Salesforce

Google Analytics

HTML & CSS

MS Office

Job description

As a Website Performance Manager (WPM), you are the Website relationship owner for our automotive dealership clients. You will transform from the traditional ‘reactive’ to a ‘proactive’ mindset and will drive the vision and delivery of our website products. You will support and respond to all dealership inquiries quickly, solving most issues instantly. The customer will always feel as though you are there to help them. You will be responsible for product retention, while presenting both revenue and non-revenue generating enhancements. You will assist with portfolio application growth, finding ways to expand the relationship while also monitoring and maintaining customer happiness.

The Ideal Candidate has automotive digital marketing, automotive agency, and/or automotive retail management experience coupled with a solid understanding of dealership operations and strong working knowledge of website strategy and advertising.

This is a full-time, remote, salaried position. Candidates must reside in the Continental, U.S., Eastern or Central time zones highly preferred but ALL welcome to apply who can support 8:30AM-5:30PM (eastern) business hours.

• Build and maintain relationships with a portfolio of clients and ensure customers’ needs are the driving force behind every priority, decision, and activity
• Responsible for a full and/or complex account load
• Speak with customers to understand and articulate user problems that Team Velocity is uniquely positioned to solve, while triaging and prioritizing bugs and issues
• Execute monthly reporting with your customer to ensure a healthy and satisfied relationship. Reporting capabilities include, KPIs (engagement rates, lead submissions, and behavior), Google Analytics, Search Engine Optimization (including SME where applicable), and priorities and expectations provided by the customer
• Assess, prioritize, and present new feature requests received from your customers to leadership
• Communicate priorities, timelines and deadlines to the customer demonstrating responsiveness and providing guidance they need, not just what they ask for
• Leverage Salesforce to create product backlogs, track cases, and monitor team efficiency
• Work with your Customer Success counterparts to drive portfolio application growth via opportunities for upsell, expansion and upgrades, to ultimately increase the lifetime value (LTV) of your customer
• Responsible for external client retention by working independently to effectively managing the progress and results of all accounts assigned within their portfolio
• Collaborate with inter-departmental divisions (digital, creative services, etc.) coordinating priorities and requests needed to support both reactive and proactive support, and to provide streamlined service for the dealer
• Provide recommendations regarding site performance and enhancements in the form of creative services, third-party advisements, design responsiveness, and more

Key Performance Indicators

KPIs are measured so that we can be sure the division is moving in the right direction at the right speed:

• Retention (Retention Rate)
• Engagement (Average Response Rate)
• Advocacy (NPS Survey Results)

Qualifications

• BS/BA in related discipline OR an equivalent combination of education and work experience
• A minimum of 2-3 years' progressive and successful experience in retail automotive digital strategy, automotive agency and/or automotive retail management experience
• Demonstrated understanding of dealership operations, proven experience and demonstrated ability to effectively work with all levels within the dealership, required
• Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, display, SEO, Google Ads, Bing, etc.), required
• Demonstrated written, verbal, and phone communication, and interpersonal skills
• Demonstrated customer service skills and outstanding relationship management capabilities
• Highly motivated self-starter capable of working in a team environment
• Personal qualities and style requirements include possessing high energy, enthusiasm, resilience, determination, proactiveness, relentlessness and being highly driven
• Demonstrated knowledge in using Salesforce
• Proficient with MS Office – Word, Excel & PowerPoint
• Working knowledge of HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics
• Solid analytical skills and data-driven thinkingPossess the skills and ability to work independently

Compensation

This position offers a competitive compensation package that includes an annual salary range of $65,000-$80,000 commensurate with experience, up to $15K in annual bonus/commission opportunities, as well as participation in company benefit offerings including medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more.

ABOUT TEAM VELOCITY

Team Velocity is a full-service marketing agency serving the automotive industry, providing fully integrated marketing solutions to OEMs and dealerships nationwide.

We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.

Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction.

Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.