Marketing Data Analyst – Hybrid & BI Dashboards

Sony; San Diego (CA); Hybrid; USD 76,000 - 102,000; Full time

Benefits offered by this job

Healthcare benefits (medical, dental,

401k plan with matching

Vacation time

Education assistance

Student loan assistance

Paid sick leave

Parental leave

Job summary

Sony Electronics Inc. is seeking an entry-level Associate Data Analyst to produce and analyze data for end-to-end sales and marketing operations.

The role requires advanced Excel skills and Power BI capabilities to create dashboards and visualizations that guide key marketing decisions. Minimum requirements include a Bachelor’s degree in business data analytics or related field, strong analytical skills, and experience with BI tools like Power BI and SQL.

Qualifications

• Bachelor’s Degree required or equivalent – preferably with a concentration in business data analytics.
• Demonstrated analytical and strategy development background.
• Experience with Marketing Analytics.
• Experience connecting BI tools to data from different sources and transforming data into actionable reports.
• Experience in creating visualization dashboards.
• Advanced Excel proficiency including pivot tables, formulas and macros; familiarity with MS Office suite.

Responsibilities

• Collect relevant information from internal and external sources to help maintain databases and support analytics and routine business reports.
• Broadly analyze and interpret data to support ongoing initiatives and identify process improvement opportunities.
• Build data and dashboards in Power BI, maintain workspaces, troubleshoot issues, and create foundational visualizations to guide marketing decisions.

Skills

Analytical reasoning

Data visualization sense

Communication skills

Education

Bachelor’s degree in business analytics or related field

Tools

MS Power BI

SQL

Tableau/Looker

MS Excel

MS Access

Job description

Sony Electronics Inc. is seeking an entry-level Associate Data Analyst to produce and analyze data for end-to-end sales and marketing operations.

The role requires advanced Excel skills and Power BI capabilities to create dashboards and visualizations that guide key marketing decisions. Minimum requirements include a Bachelor’s degree in business data analytics or related field, strong analytical skills, and experience with BI tools like Power BI and SQL.