Associate Data Analyst: Marketing BI & Dashboards (Hybrid)

Sony; California; Hybrid; USD 76,000 - 102,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan with company match

Paid time off and education assistance

Job summary

Sony Electronics Inc. is seeking an entry-level Associate Data Analyst to produce and analyze data for end-to-end sales and marketing operations. The role emphasizes advanced Excel, relational data handling, and Power BI dashboard development.

The candidate will collect and interpret data, support analytics initiatives, and help drive marketing decisions through clear visualizations and reports. A bachelor’s degree and strong analytical skills are required.

Qualifications

• Bachelor’s Degree required or equivalent – preferably with business analytics focus.
• Demonstrated analytical and strategy development background.
• Experience with Marketing Analytics.
• Experience linking BI tools (Power BI) and data analytics (SQL) to data sources.
• Experience creating visualization dashboards.
• Advanced Excel with pivot tables, formulas, and macros; MS Office proficiency.

Responsibilities

• Collect information from internal and external sources to support databases and routine business reports.
• Analyze data to support ongoing initiatives and identify process improvements.
• Build data visualizations and dashboards; maintain Power BI workspaces and dashboards.
• Create foundational visualizations (dashboards, flowcharts, graphs) to guide marketing decisions.

Skills

Analytical thinking

Marketing analytics

Project management

Communication skills

SQL

Excel (advanced)

Education

Bachelor's degree in business analytics or related

Tools

Power BI

Tableau/Looker

SAP / FICO

SQL

Excel (Macros/Pivot)

Access

Job description

Sony Electronics Inc. is seeking an entry-level Associate Data Analyst to produce and analyze data for end-to-end sales and marketing operations. The role emphasizes advanced Excel, relational data handling, and Power BI dashboard development.

The candidate will collect and interpret data, support analytics initiatives, and help drive marketing decisions through clear visualizations and reports. A bachelor’s degree and strong analytical skills are required.