Data Analytics Associate — Marketing Insights

Sony Electronics, Inc.; San Diego (CA); Hybrid; USD 76,000 - 102,000; Full time

Benefits offered by this job

Healthcare benefits (medical, dental,

401k with company match

Vacation time

Education assistance

Student loan assistance

Parental leave

Paid sick leave

Job summary

Sony Electronics Inc. in San Diego is seeking an Associate Data Analyst to produce and analyze data for end-to-end sales and marketing operations.

The role requires advanced Excel, Power BI, and SQL skills to create dashboards and standard reports, plus ability to transform data into actionable insights that influence marketing decisions. A Bachelor’s degree in business analytics is preferred, with strong communication and project-management skills in a fast-paced environment.

Qualifications

• Bachelor's Degree required or equivalent; preferably in business data analytics.
• Strong analytical and strategy development background.
• Experience with Marketing Analytics.
• Experience connecting BI (Power BI) and SQL to data from different sources.
• Experience creating visualization dashboards.
• Advanced Excel with pivot tables, formulas, macros; Access for querying; strong MS Office skills.
• Strong project management and ability to work independently in a fast-paced environment.
• Excellent written and spoken communication skills.

Responsibilities

• Collect relevant information from internal and external sources to help maintain databases and generate routine business reports.
• Broadly analyze and interpret data to support ongoing initiatives and identify process improvements.
• Build data dashboards, maintain workspaces, and troubleshoot in Power BI.
• Create foundational visualizations—dashboards, flowcharts, and graphs—to relay data for marketing decisions.

Skills

Analytical thinking

Strategy development

Marketing analytics

BI integration

Data visualization

Communication

Education

Bachelor's Degree in business data analytics

Tools

Power BI

SQL

MS Excel

SAP

Tableau

Job description

Sony Electronics Inc. in San Diego is seeking an Associate Data Analyst to produce and analyze data for end-to-end sales and marketing operations.

The role requires advanced Excel, Power BI, and SQL skills to create dashboards and standard reports, plus ability to transform data into actionable insights that influence marketing decisions. A Bachelor’s degree in business analytics is preferred, with strong communication and project-management skills in a fast-paced environment.