Marketing Data Analyst

Hewlett-Packard Company; Vancouver (WA); On-site; USD 70,000 - 90,000; Full time

Job summary

Hewlett-Packard Company in Vancouver, United States, is seeking a marketing analyst to optimize and develop data-driven marketing campaigns. The role involves acting as a conduit between various teams, managing cross-country marketing investments, and ensuring data integrity.

The ideal candidate will have a Bachelor Degree, over 5 years of relevant experience, and strong skills in data analysis and visualization tools like Tableau and PowerBI.

Qualifications

• 5+ years of work experience in related field.
• Experience in analyzing data and identifying insights to optimize campaigns.
• Good technical skills and understanding of data interpretation for business solutions.

Responsibilities

• Act as a conduit between media, data infrastructure, data sciences, and marketing teams.
• Utilizes and optimizes marketing dashboards and data models.
• Partners with internal and vendor support teams to resolve data discrepancies.

Skills

Marketing/sales strategies

Data analysis

SQL

Data visualization software

Microsoft Excel

Education

Bachelor Degree in Statistics, Engineering, or Computer Science

Tools

Tableau

PowerBI

QlikView

Datorama

Job description

Responsibilities

• Act as a conduit between media, data infrastructure, data sciences and marketing teams.
• Supports formalization of goal setting and success measurement process for campaigns and digital projects.
• Utilizes and optimizes marketing dashboards and data models.
• Presents recommendations based on data analyses.
• Supports data integrity, data accuracy, and testing processes.
• Partners with internal and vendor support teams to report and resolve data/campaign discrepancies.
• Advocates for data and analytics needs in markets and countries.

Knowledge & Skills

• Experience in marketing/sales strategies, analyzing data and identifying insights to optimize and develop campaigns, identifying opportunities to improve campaign performance, increasing knowledge of our audiences and answering key marketing questions.
• Good technical skills and understanding of interpreting data and analysis for solving business problems.
• Some SQL experience working with large customer and transactional databases.
• Advanced Microsoft Office (Excel, Word, PowerPoint) skills with the ability to manipulate data in Excel.
• Experience with data visualization software (e.g. Tableau, QlikView, PowerBI, Datorama).
• Experience in working collaboratively with cross-functional teams to develop appropriate analytical models and identify incremental revenue margin/ productivity opportunities.

Impact/Scope

• Lead cross-country data-driven actionable planning with high degree of complexity involved in terms of customer or cross-function touchpoints.
• Manage medium scale of cross-function/ cross-country marketing investment and programs.

Complexity

• Moderate to high – Some senior management interface; frequent cross-functional/ cross-organizational interaction on execution of tactics.

Education & Experience

• Bachelor Degree or equivalent in Statistics, Engineering, or Computer Science.
• 5+ years of work experience in related field.