Marketing Data Analyst

B2E Data Marketing; Des Moines (IA); Presencial; USD 65 000 - 90 000; Tempo integral

Resumo da oferta

B2E Data Marketing is a data-driven marketing and analytics firm focused on helping clients leverage data to drive smarter decisions, better targeting, and measurable growth. As a small, collaborative team, we value flexibility, shared ownership, and innovation.

We are seeking a Marketing Data Analyst to extend and scale our data and analytics capabilities, supporting our evolution into AI, machine learning, and predictive marketing solutions while contributing to client strategy and product

Qualificações

• Bachelor’s degree in Marketing, Business Analytics or related field.
• 3–5 years of experience in data science, analytics, or marketing data.
• Experience with marketing data, audience targeting, or campaign analytics.
• Proficiency in SQL, Python or R; predictive modeling and data integration.
• Familiarity with Tableau or Power BI for data visualization.

Responsabilidades

• Develop predictive models for targeting and campaign performance.
• Apply statistics and ML techniques to optimize marketing outcomes.
• Explore AI/ML capabilities to enhance products.
• Conduct A/B and multivariate testing to improve marketing effectiveness.
• Design and maintain data pipelines across CRM and platforms.
• Ensure data quality and scalability across projects.
• Develop dashboards and reporting to translate data into insights.
• Support audience development and data enrichment across channels.
• Collaborate on product innovation and roadmap for data solutions.
• Translate complex data into actionable insights for clients.
• Manage multiple projects in a fast-paced, collaborative environment.

Conhecimentos

SQL

Python

R

Predictive modeling

Statistical analysis

Data integration

Communication

Formação académica

Bachelor's degree in Marketing

Ferramentas

Alteryx

Tableau

Power BI

Descrição da oferta de emprego

B2E Data Marketing is a data-driven marketing and analytics firm focused on helping clients leverage data to drive smarter decisions, better targeting, and measurable growth. As a small, collaborative team, we value flexibility, shared ownership, and innovation.

The Role

We’re looking for a Marketing Data Analyst who brings strong technical foundation while also contributing to client strategy, innovation, and product development. This role will help extend and scale the data and analytics capabilities B2E has built, while supporting our continued evolution into AI, machine learning, and predictive marketing solutions.

Base Salary Range: $65,000-$90,000. Commensurate with experience.

Note: Candidates must be authorized to work in the U.S. (no visa sponsorship). B2E also does not pay for relocation.

Key Responsibilities

• Develop predictive models for targeting, segmentation, and campaign performance.
• Apply statistical and machine learning techniques to optimize marketing outcomes.
• Explore and implement emerging AI/ML capabilities to enhance product offerings.
• Conduct A/B and multivariate testing to improvement marketing effectiveness.
• Design and maintain data pipelines across CRM, digital platforms, and third-party data sources.
• Ensure data quality, consistency and scalability across projects.
• Leverage tools such as Alteryx, Python and R to automate workflows.
• Develop dashboards and reporting to translate data into actionable insights.
• Support audience development, data enrichment, and marketing execution across channels.
• Collaborate on product innovation and roadmap development for new data-driven solutions.
• Translate complex data into clear, actionable insights to clients and internal stakeholders.
• Manage multiple projects in a fast-paced, collaborative environment.

Core Skills & Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Data Analytics or a related field.
• 3–5 years of experience in data science, analytics, or marketing data.
• Experience with marketing data, audience targeting, or campaign analytics preferred.
• Experience with SQL, Python or R (Alteryx strongly preferred); predictive modeling; statistical analysis; and data integration.
• Familiarity with cloud-based data environments, AI/ML concepts, and data visualization tools (Tableau, Power BI).
• Ability to translate data into clear business insights and communicate effectively with technical and non-technical audiences.
• Strategic, problem-solving mindset with interest in product development.

*Credit and criminal background verification required on all applicants.

B2E Data Marketing is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.