Marketing Data Analyst

First Advantage Global operating Centre; United States; Remote; USD 75,000 - 110,000; Full time

Job summary

First Advantage is seeking a Marketing Analytics professional in the United States to synthesize and analyze large datasets from Salesforce, HubSpot, web analytics, and ad platforms using SQL. You will diagnose performance, measure marketing effectiveness across the B2B funnel, and build foundational dashboards.

You will lead data management for Salesforce and HubSpot, collaborate with Marketing, Sales, and Operations, and provide reporting solutions.

Qualifications

• 4+ years in marketing analytics, BI or data analysis with a focus on B2B marketing.
• Strong data storytelling and stakeholder communication.
• Experience with Salesforce and HubSpot reporting modules.
• Education: Bachelor's degree in Business, Economics, Mathematics, Statistics, or Communications preferred.

Responsibilities

• Synthesize and analyze large datasets from multiple sources using SQL to uncover trends and measure marketing effectiveness.
• Lead reporting and data management for Salesforce and HubSpot; build foundational dashboards.
• Create dashboards and reports to track lead velocity, MQL-to-SQL conversion, campaign attribution, and ROI.
• Collaborate with Marketing, Sales, and Operations to gather requirements and translate questions into analyses.
• Perform campaign and channel deep dives to optimize spend and guide strategy.

Skills

SQL

B2B marketing

Data storytelling

A/B testing

ROI measurement

Stakeholder communication

Education

Bachelor's degree

Tools

Salesforce.com

HubSpot

Job description

Responsibilities:

• Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.
• CRM & MAP Stewardship: Lead the reporting and data management forSalesforce.comand HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow.
• Reporting & Dashboarding: Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).
• Stakeholder Collaboration: Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.
• Campaign & Channel Performance: Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.
• 3+ years of experience in a marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing.
• Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases.
• Hands-on experience with Salesforce.com and HubSpot - including deep understanding of core objects, fields, campaign tracking, and reporting modules.
• Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.
• Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment.
• Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.
• Excellent communication and presentation skills for interacting with all levels of leadership.
• Education: Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics.
• Experience: This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement. Demonstrated ability to write and present technical concepts to non-technical

We have great people here and are looking for more. Come join us!

Equal Employment Opportunities at First Advantage

First Advantage is an equal opportunity employer. We are committed to providing a workplace and recruitment process that is free from unlawful discrimination, harassment, and retaliation. Employment decisions at First Advantage are based solely on qualifications, merit, and business needs. We do not discriminate in any aspect of employment on the basis of race, color, national origin, ancestry, citizenship, religion, creed, sex, gender identity, gender expression, sexual orientation, marital or family status, pregnancy, age, physical or mental disability, medical condition, genetic information, veteran or military status, or any other characteristic protected by applicable law.