Marketing Customer Engagement Lead Analyst

Citigroup; Schaumburg (IL); On-site; USD 115,000 - 172,000; Full time

Job summary

Citigroup in Schaumburg, IL seeks a Marketing Customer Engagement Lead Analyst to drive multi-channel customer engagement programs from planning through post-launch optimization.

You will partner with internal teams, implement test strategies, analyze campaign performance, manage budgets, and ensure compliance with laws and Citi policies.

The role requires 6–10 years in marketing within financial services and a Bachelor’s degree in Marketing or related field.

Qualifications

• 6–10 years of progressive marketing experience within retail banking, cards/payments, or financial services.
• Proven track record independently managing complex multi-channel customer engagement campaigns.
• Advanced organizational and project management capabilities in a fast-paced environment.
• Experience interpreting customer data, KPIs, and campaign performance dashboards.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Partners with internal teams to design and execute marketing strategies.
• Implemented test strategies, campaign schedules, BAU auditing, and issue mitigation.
• Assesses impacts and determines need for additional testing to ensure channel integrity.
• Collaborates with insights team to assess competitive landscape and drive marketing excellence.
• Collaborates with business partners to launch campaigns and initiatives to boost engagement.
• Manage monthly budget reconciliation and marketing invoices; ensure proper vendor execution.
• Oversee internal legal and creative reviews and approvals for campaigns.

Skills

Marketing experience

Campaign management

Project management

Analytical capability

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Job description

The Marketing Customer Engagement Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities

• Partners with internal teams to ensure marketing strategies are designed and executed flawlessly to meet business goals.
• Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues.
• Assesses impacts and potential need for additional testing to ensure overall channel integrity.
• Recommends engagement strategies across multiple partners including balance transfer and spend programs.
• Collaborate with insights team to assess competitive landscape and drive best in class marketing.
• Collaborate with business partners to execute and launch new campaigns/initiatives that drive greater customer engagement and mitigate attrition.
• Make decisions and recommendations based on portfolio trends and other key data.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns including agent scripting and online experience.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• Professional Background: 6-10 years of progressive marketing experience within retail banking, cards/payments, or financial services.
• Campaign Management: Proven track record of independently managing complex, multi-channel customer engagement and retention campaigns from inception to post-launch optimization.
• Project Management & Execution: Advanced organizational and project management capabilities, with demonstrated success managing multiple concurrent deliverables in a fast-paced environment.
• Analytical Capability: Experience interpreting customer data, KPIs, and campaign performance dashboards to guide strategy and present actionable recommendations.
• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience).

Preferred Competencies & Skills

• Demonstrated experience with credit card marketing programs (spend stimulation, balance transfers, lifecycle engagement).
• Exceptional communication, negotiation and executive presentation skills with the ability to influence cross-functional partners and leadership.
• Strong problem-solving mindset with high accountability, agility and attention to detail.
• Familiarity with marketing automation tools, CRM systems and regulatory approval workflows.

Job Information

• Job Family Group: Marketing
• Job Family: Marketing Program Management
• Time Type: Full time
• Primary Location: Schaumburg Illinois United States
• Primary Location Full Time Salary Range: $114,720.00 - $172,080.00

Benefits

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.