USCC Marketing Strategic Initiatives & Business Execution

Citi; Charlotte (NC); On-site; USD 107,000 - 161,000; Full time

Benefits offered by this job

Medical coverage

401(k)

Life and disability insurance

Wellness programs

Paid time off

Job summary

Citi is seeking a Program Management Ld Analyst to join the Marketing Strategy & Performance team in Charlotte, NC. This role is critical in ensuring that marketing campaigns are executed smoothly, managing vendor engagements, and tracking key performance indicators.

The ideal candidate will have 6-10 years of experience in the marketing and financial services industry, alongside strong communication, problem-solving, and project management skills.

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry.
• Attention to detail and advanced project management skills are essential.
• Good communication and problem-solving skills are required.
• Demonstrated organizational skills to manage multiple tasks.

Responsibilities

• Partner with internal teams to ensure flawless marketing campaign execution.
• Collaborate to drive acquisitions growth and customer engagement.
• Assist with monthly budget reconciliation and vendor execution.

Skills

Storytelling

Data Interpretation

Cross-functional communication

Education

Bachelor’s/University degree

Master’s degree preferred

Job description

The Marketing Strategy & Performance (MS&P) team within U.S. Consumer Cards (USCC) Marketing drives management activities for the organization, leads expense management (including budget optimization), and enables strategic initiatives.

The C13 will report to the Head of Marketing Strategy & Performance, and will assist with key routines:

• Partner with the Marketing Criteria Risk Assessment (MCRA) lead. Responsibilities include attending weekly MCRA meetings, managing campaign post-approval validations, maintaining MCRA charter, reporting on campaign inventory)
• Assist the Vendor Management lead with contractor management, including working with teams across USCC Marketing to handle new contractor engagements, contractor renewals, and contractor offboarding
• Manage key routines / deliverables completed by the Strategic Initiatives team within MS&P. Includes monthly business reviews, all hands / town halls, newsletters and communications, and tracking of key performance indicators (KPIs) and milestones

This role sits at the crossroads of business execution and strategy. The following skills are crucial to be successful in this role:

Skills

• Storytelling: Ability to create high-impact presentations for senior leadership using performance insights and structured narratives
• Data Interpretation: Ability to analyze financial data and translate it into actionable insights
• Strong cross-functional communication with partners

The Program Management Ld Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities:

• Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
• Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.
• Make decisions and recommendations based on analytics.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:

Marketing

Job Family:

Marketing Program Management

Time Type:

Full time

Primary Location:

NC-CHARLOTTE (BALLANTYNE)

Primary Location Full Time Salary Range:

$107,120.00 - $160,680.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com.

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Anticipated Posting Close Date:

Oct 07, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi. Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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