Marketing Customer Engagement Lead Analyst

Citi; Chicago (IL); On-site; USD 115,000 - 172,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k)

Life insurance

Wellness programs

Paid time off

Job summary

Citi is seeking a Marketing Customer Engagement Lead Analyst to drive retention and loyalty initiatives across partner campaigns. The role emphasizes collaboration with insights teams and business partners to design and execute data-driven engagement strategies that reduce attrition and strengthen card benefits education.

The ideal candidate brings Marketing and retail banking experience, strong project management, and the ability to navigate fast-paced environments while ensuring compliance and

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Responsibilities

• Partners with internal teams to ensure retention strategies are designed and executed flawlessly to meet business goals.
• Engaged in implementing test strategies, developing campaign schedules, BAU auditing, and applying critical thinking to identify and mitigate potential issues.
• Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
• Recommends loyalty strategies across multiple partners including redemption education and card benefits reinforcement.
• Collaborate with insights teams to assess competitive landscape and drive best in class retention and loyalty strategies.
• Collaborate with business partners to execute campaigns/initiatives that drive greater customer engagement and mitigate attrition.
• Make decisions and recommendations based on portfolio trends and other key data.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns including agent scripting and loyalty communications.

Skills

Marketing experience

Attention to detail

Project management

Communication skills

Multi-tasking

Education

Bachelor’s degree

Master’s degree preferred

Tools

GCRM tools

Job description

The Marketing Customer Engagement Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities

• Partners with internal teams to ensure retention strategies are designed and executed flawlessly to meet business goals.
• Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues.
• Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
• Recommends loyalty strategies across multiple partners including redemption education and card benefits reinforcement.
• Collaborate with insights teams to assess competitive landscape and drive best in class retention and loyalty strategies.
• Collaborate with business partners to execute campaigns/initiatives that drive greater customer engagement and mitigate attrition.
• Make decisions and recommendations based on portfolio trends and other key data.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns including agent scripting and loyalty communications.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Education

Bachelor’s/University degree, Master’s degree preferred

Other job-related duties may be assigned as required.

Job Family Group

Marketing

Job Family

Marketing Program Management

Time Type

Full time

Primary Location

Schaumburg Illinois United States

Primary Location Full Time Salary Range

$114,720.00 - $172,080.00

Citi offers competitive employee benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs

Citi also offers paid time off packages

• planned time off (vacation)
• unplanned time off (sick leave)
• paid holidays

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Anticipated Posting Close Date

Sep 03, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi. Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details. Illinois residents – AI Notice and Right

Citi is an equal opportunity employer

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.