Marketing / CRM Data Analyst

BlueSky Resource Solutions; United States; Remote; USD 83,000 - 124,000; Full time

Job summary

BlueSky Resource Solutions seeks a hands-on Marketing / CRM Data Analyst for a 100% remote contract role. The candidate will query and analyze subscription data, build CRM dashboards, and deliver actionable insights to improve retention and revenue in a DTC context.

The role emphasizes independent data querying, interpretation, and visualization over strategy development or campaign management, with a strong need for SQL proficiency and experience with Bloomreach Engagement.

Qualifications

• 5+ years in Marketing/CRM analytics or similar
• Strong SQL and data querying capabilities
• Experience building CRM dashboards and reports
• Background in DTC subscription businesses and retention modeling

Responsibilities

• Analyze subscription performance and churn, identify retention opportunities.
• Conduct cohort analyses to reveal behavioral patterns and trends.
• Develop and maintain LTV/CLV models and revenue forecasts.
• Build and maintain CRM/marketing dashboards tracking KPIs and customer behavior.
• Design and measure A/B tests and incrementality experiments to assess impact.
• Translate analytics into actionable business recommendations for marketing and CRM teams.
• Support ETL processes and data pipelines to ensure reliable reporting.

Skills

SQL

Data querying

CRM reporting

Dashboard development

Data visualization

Cohort analysis

Retention analytics

Subscription analytics

Churn analysis

LTV/CLV modelling

Revenue forecasting

A/B testing

Holdout testing

Incrementality testing

ETL

Bloomreach Engagement

Tools

Bloomreach Engagement

Job description

This is a 100% remote contract opportunity. Candidates MUST be local to the United States. This role is NOT open to C2C, OPT, or an Visa consideration. No vendor support of any kind allowed.

Marketing / CRM Data Analyst

Subscription Analytics | Customer Retention | DTC

Position Overview

We are seeking a hands‑on Marketing / CRM Data Analyst with strong technical and analytical capabilities and a background in direct‑to‑consumer (DTC) subscription businesses. This individual will leverage customer and marketing data to analyze subscription performance, identify retention opportunities, measure customer behavior, and provide actionable business recommendations.

The ideal candidate will have deep experience in subscription analytics, cohort analysis, churn, customer lifetime value (LTV/CLV) modeling, revenue forecasting, and marketing performance measurement. This is a highly analytical, execution‑focused role requiring strong SQL and data querying skills, along with experience personally developing CRM reports, dashboards, and analytical solutions.

This is not a Lifecycle Marketing Strategist role. We are looking for an individual who can independently query, analyze, interpret, and visualize data rather than primarily develop marketing strategies or manage campaigns.

Key Responsibilities

• Perform detailed subscription analytics, including customer retention, churn, renewal rates, subscription performance, and customer lifecycle trends.
• Conduct customer cohort analysis to identify behavioral patterns, retention trends, and opportunities to improve subscription performance.
• Develop and maintain customer lifetime value (LTV/CLV) models and revenue forecasts to support business planning and decision‑making.
• Use SQL and other analytical tools to query, extract, manipulate, and analyze large customer and marketing datasets.
• Personally build, maintain, and enhance CRM and marketing reporting dashboards to track key performance indicators (KPIs), customer behavior, and business performance.
• Analyze customer segmentation, acquisition, engagement, retention, and renewal trends to identify opportunities for improvement.
• Design and measure A/B tests, holdout tests, and incrementality experiments to evaluate marketing effectiveness and quantify business impact.
• Translate analytical findings into clear, actionable business recommendations for marketing, CRM, and business stakeholders.
• Support ETL processes and data infrastructure to ensure accurate, reliable, and accessible reporting and analytics.
• Partner with marketing, CRM, and data teams to improve reporting capabilities, data quality, and overall analytical processes.
• Leverage Bloomreach Engagement and other CRM analytics platforms to evaluate customer engagement and subscription performance.

Required Qualifications

• Experience as a Marketing Data Analyst, CRM Analyst, Retention Analyst, Marketing Analytics Analyst, or similar analytical role.
• Demonstrated experience supporting a DTC subscription‑based business, with a strong understanding of customer retention and recurring revenue models.
• Advanced SQL skills and hands‑on experience querying and analyzing customer, CRM, and marketing data.
• Deep experience with subscription analytics, cohort analysis, churn analysis, renewal rates, and customer retention measurement.
• Experience developing and analyzing customer lifetime value (LTV/CLV) models and revenue forecasts.
• Proven ability to personally build CRM and marketing reports, KPI dashboards, and data visualizations.
• Experience with A/B testing, holdout testing, incrementality testing, and experiment measurement.
• Familiarity with customer segmentation and marketing performance analytics.
• Experience with Bloomreach Engagement or comparable CRM/marketing analytics platforms.
• Ability to translate complex data and analytical findings into meaningful business insights and recommendations.
• Exposure to ETL processes, data pipelines, and analytical data infrastructure.

Preferred Qualifications

• Experience working within a direct‑to‑consumer subscription or e‑commerce business.
• Background analyzing subscription retention, recurring revenue, customer cohorts, and churn.
• Experience with Bloomreach Engagement.
• Experience with companies such as Cotopaxi or Centerfield, or similar DTC and subscription‑driven organizations.

Target Candidate Profile

We are specifically targeting technically strong, hands‑on analysts who have personally executed the data querying, reporting, dashboard development, and analytical modeling required to understand and improve customer retention.

Key Skills & Search Keywords:

SQL, CRM Reporting, KPI Dashboards, Marketing Analytics, Data Analysis, Data Visualization, Cohort Analysis, Retention Analytics, Subscription Analytics, Churn Analysis, Customer Segmentation, Customer Lifetime Value (LTV/CLV), Revenue Forecasting, Renewal Rates, A/B Testing, Holdout Testing, Incrementality Testing, Experiment Measurement, ETL, and Bloomreach Engagement.