Subscription & Retention Marketing Specialist

Happy V; United States; Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

10 PTO days

12 paid holidays

WFH stipend

Health and wellness stipend

Meals provided (in-office)

Monthly supplement wellness products provided

Job summary

A women’s wellness brand in the United States is searching for a Subscription + Loyalty Marketing Specialist to enhance customer retention through innovative campaigns. The ideal candidate will have at least 4 years of experience in retention marketing, particularly within DTC brands. This role involves optimizing subscription programs and driving customer loyalty. You will work closely with a dynamic team to create data-driven strategies, ensuring a smooth customer journey while celebrating client successes and promoting brand advocacy.

Qualifications

• 4+ years in retention marketing or subscription management for a DTC brand.
• Experience with cross-functional communication and project management.
• Strong organizational skills to manage multiple campaigns.

Responsibilities

• Support Lifecycle Marketing to reduce churn and increase LTV.
• Develop initiatives that enhance subscriber engagement.
• Conduct analytics to connect marketing performance with product success.

Skills

Retention marketing

Campaign management

Customer experience optimization

Data analysis

Creative problem-solving

Tools

Shopify Plus

Recharge

Klaviyo

Loyalty/rewards tools

Job description

Subscription + Loyalty Marketing Specialist

***Please only apply if you have experience with a direct-to-consumer e-commerce company.

Who We Are:

Happy V is a Miami-based women’s wellness brand dedicated to redefining self-care through science-backed solutions and trusted information. Founded in 2019 out of necessity, our mission is to provide effective, high-quality products that support the A–Z of women’s health, from vaginal and gut health to hormones, menopause, and beyond.

We’re a fast-growing, entrepreneurial team that thrives on innovation, impact, and having fun while doing it. Our A-players are results-driven, creative thinkers who move quickly, tackle new challenges daily, and embrace the excitement of building something meaningful. With a strong brand presence and growing industry recognition, we’re expanding rapidly and looking for ambitious people who want to grow with us.

What We’re Looking For:

A hands-on retention marketer who loves building campaigns and programs that keep customers coming back. This person will focus on subscription platform optimization, surprise & delight campaigns, loyalty/rewards testing, sunset flows, and packaging insert programs. All designed to reduce churn and grow LTV.

You’ll collaborate closely with our CXO to identify retention opportunities in customer interactions and with our Lifecycle Marketing Manager to build and deploy campaigns that align with retention goals. You’re equal parts creative problem-solver and detail-oriented executor, with a knack for turning data into actionable ideas.

What You’ll Be Doing:

• Support the Lifecycle Marketing team with the roadmap to reduce churn and increase LTV, aligning initiatives with CX and lifecycle marketing strategies.
• Develop value-added initiatives that increase subscriber engagement and strengthen loyalty.
• Map and optimize the end-to-end customer journey post-purchase, identifying friction points and opportunities for upsell, cross-sell, and brand advocacy.
• Support with subscription program optimization, including platform UX, perks, rewards, and cancellation-save flows.
• Conduct cohort success analytics to connect marketing and product performance, turning insights into action.
• Manage subscription platform improvements from onboarding to renewal.
• Execute surprise & delight campaigns to reward loyalty and drive engagement.
• Partner with Lifecycle Marketing Manager to build and deploy sunset flows, win-back campaigns, and audience-triggered retention programs.
• Run the campaign deployment process to ensure smooth, error-free launches.
• Test and optimize rewards/loyalty program perks, offers, and communications.
• Track and report on churn, LTV, and campaign performance, turning insights into next steps.
• Support insert strategy and execution, tracking redemption and engagement.
• Collaborate with CXO to integrate lifecycle automation into service interactions and identify growth opportunities in customer conversations.
• Champion a test-and-learn culture with A/B and multivariate experiments that improve conversion and retention.
• Work with the Lifecycle Marketing Manager to align campaign timing, creative direction, and audience targeting.
• Track and report on retention KPIs, translating insights into campaigns, experiments, and strategy improvements.
• Maintain relationships with external vendors to leverage new retention trends and tools.

What You’ll Bring:

• 4+ years in retention marketing, subscription management, or CX optimization for a DTC subscription brand, preferably in the dietary supplement space.
• Experience with Shopify Plus, Recharge, Klaviyo, and loyalty/rewards tools.
• Strong organizational skills and ability to run multiple campaigns at once.
• Creative thinker with a test-and-learn mindset.
• Detail-oriented with a passion for improving customer experience and retention KPIs.
• Deep understanding of LTV/CAC models, churn/retention cohorts, and funnel reporting.
• Excellent project management and cross-functional communication skills.

10 PTO days + 12 paid holidays

Bi-Annual Performance Reviews

WFH stipend

Health and wellness stipend

Meals provided (in-office)

Monthly Supplement Wellness Products Provided