WUGA Digital Coordinator
University of Georgia
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Job summary
University of Georgia seeks a Digital Content Coordinator to expand the organization’s reach across digital platforms, develop newsletters, podcasts, and social media content, and enhance audience engagement.
The role collaborates with newsroom and central Marketing & Communications staff to repurpose content into compelling digital experiences and support audience growth strategies across multiple channels including web and email.
Qualifications
- Bachelor's degree in a related field or equivalent.
- Experience producing digital content across web, email, podcasts, and social media.
- Ability to collaborate with newsroom and Marketing staff.
Responsibilities
- Produce, shoot, edit, and publish video content for digital platforms.
- Create visual content for feature stories and campaigns.
- Develop and manage daily email newsletters to grow audience.
- Collaborate with programming and marketing teams on digital strategies.
- Manage website content and ensure accessibility and discoverability.
- Support digital underwriting opportunities and revenue growth.
Skills
Education
Job description
Posting Number S15599P
Working Title WUGA Digital Coordinator
Department MarComm-WUGA
Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state's flagship university (https://www.uga.edu/). The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine.
External
TRS or ORP
Employee
Benefits Eligible
Full Time
Monday-Friday, 8am-5pm
$43,000-48,000
08/13/2026
Yes
11/01/2026
Athens Area
The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).
The University System of Georgia is comprised of our 25 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 08.02.18.01.02.
Additionally, USG supports Freedom of Expression as stated in Board Policy 06.05 Freedom of Expression and Academic Freedom.
Classification Title Digital Content Pro I
FLSA Exempt
FTE 1.00
Minimum Qualifications Bachelor's degree in a related field or equivalent
Position Summary The Digital Coordinator is responsible for expanding the organization's reach, relevance, and impact across digital platforms while strengthening audience habits and engagement. This position serves as the primary driver of digital storytelling, content distribution, audience development, and digital product growth, ensuring that the organization's journalism and programming reach audiences where they increasingly consume media.
The role focuses on attracting and retaining new listeners and supporters, increasing daily engagement through newsletters, podcasts, social media, photo, video, and web content. Working collaboratively with newsroom, programming, and central Marketing & Communications staff, this position creates and repurposes existing content into compelling digital experiences that execute strategic opportunities for audience growth.
Physical Demands Standard office environment
Is driving a responsibility of this position? No
Is this a Position of Trust? No
Does this position have operation, access, or control of financial resources? No
Does this position require a P-Card? No
Is having a P-Card an essential function of this position? No
Does this position have direct interaction or care of children under the age of 18 or direct patient care? No
Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No
Credit and P-Card policy Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.
Background Investigation Policy Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.
- Produce, shoot, edit, and publish vertical and horizontal video content for social media, website, podcasts, and other digital platforms.
- Create visual companion content for feature stories, interviews, and special projects.
- Capture photography and visual assets to support digital news stories and audience engagement efforts.
- Repurpose broadcast and newsroom content into engaging digital formats.
- Pitch, develop, and execute original digital storytelling initiatives.
- Identify innovative ways to extend the reach and impact of existing programming through digital channels
Percentage of time: 25
- Curate and produce a daily email newsletter featuring news, features, and organizational content.
- Develop newsletter strategies that increase open rates, engagement, and audience retention.
- Develop strategies to increase newsletter subscriptions
- Create audience engagement initiatives that encourage daily interaction with organizational content.
- Support strategies that strengthen audience loyalty and build future donor pipelines.
- Monitor newsletter performance metrics and recommend improvements.
Percentage of time: 10
- Collaborate with programming staff to produce and distribute a daily news podcast.
- Manage and maintain existing podcast offerings, including publishing schedules and platform distribution.
- Assist in developing new podcast concepts, series, and segments.
- Monitor podcast performance and audience trends to support growth initiatives.
- Ensure podcast content aligns with organizational goals and audience development strategies.
Percentage of time: 10
- Manage and update social media platforms with timely news, programming highlights, and audience engagement content.
- Develop and execute strategies to increase digital reach, audience growth, and brand awareness.
- Create platform-specific content that supports audience acquisition and retention.
- Monitor social media analytics and adjust content strategies based on performance.
- Engage with audiences and identify emerging digital trends and opportunities.
- Consult and Strategize with Central MarComm Social Media Team
Percentage of time: 20
- Maintain and update website content to ensure accuracy, relevance, and timeliness.
- Publish daily news stories, feature content, and program-related materials.
- Ensure digital content is optimized for user experience, accessibility, and discoverability.
- Coordinate with editorial and programming staff to maintain a consistent digital presence.
Percentage of time: 25
- Collaborate with leadership and the Traffic Manager to explore and develop digital underwriting opportunities.
- Research, recommend, and implement strategies that expand audience reach and engagement.
- Identify emerging platforms, technologies, and content opportunities.
- Contribute to organizational digital growth plans and audience development initiatives.
- Track digital performance metrics and provide recommendations for continuous improvement.
Percentage of time: 5
- Assist in creating graphics for new shows/events/podcasts/segments, collaborating with supervisor and central MarComm Design Team as required.
- Create graphics for website and social media to support programming and organizational communications.
Percentage of time: 5
Recruitment Contact
For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.
Brandon Maher
bmaher@uga.edu
Required fields are indicated with an asterisk (*).
- Resume/CV
- Cover Letter
- Other Documents #1
- Other Documents #2
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