Marketing Coordinator (On-site)

Rare Plant Fairy LLC; Detroit (MI); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Employee discount on plants

Healthcare reimbursement

Paid time off (PTO)

Job summary

Rare Plant Fairy LLC in Detroit is seeking a hands-on Marketing Coordinator to own email and SMS channels. You will execute weekly drops, promotions, and product launches in Klaviyo and Shopify, turning plans into sends that perform and drive revenue.

The role emphasizes execution with numbers, campaign reporting, and collaboration with the team to align on messaging and promotions. Plant experience not required; passion for plants helps.

Qualifications

• Experience with email marketing and SMS campaigns.
• Strong copywriting and subject line optimization.
• Familiarity with Klaviyo, Shopify, and analytics.
• Ability to hit weekly deadlines and manage multiple campaigns.

Responsibilities

• Draft, build, and schedule weekly promotional email and SMS campaigns.
• Write subject lines and body copy for drops, sales, and product news.
• Build and maintain automated flows: welcome series, abandoned cart, post-purchase.
• Segment and re-engage past customers and dormant subscribers.
• Update homepage banners and landing pages to match live promotions.
• Maintain the promotional calendar so the team knows what's shipping and when.
• Check every link, discount code, and preview text before send — zero-error standard.
• Report weekly on open rate, click rate, and revenue by campaign.

Skills

Email marketing

Klaviyo

Shopify

Copywriting

Data analysis

Organization

SEO basics

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Klaviyo

Shopify

Job description

About Rare Plant Fairy

Rare Plant Fairy is a rare plant company based in Detroit, MI. We started in 2020 selling a personal collection on Facebook Marketplace and have grown to ship to more than 100,000 customers from a 14,000 square foot facility with our own tissue culture lab. We are women-owned, bootstrapped, and still growing. Our founder was named EY Entrepreneur of the Year in 2025 and to Crain's Detroit 40 Under 40.

About the Role

We're looking for a hands-on Marketing Coordinator to own our email and SMS channel. Every week we run drops, promotions, and product launches, and you're the person who turns those into sends that go out on time, work correctly, and make money. This is an execution role with a real number attached to it — you'll be in Klaviyo and Shopify every day, and you'll know how your campaigns performed before anyone asks.

Key Responsibilities

Email & SMS

• Draft, build, and schedule weekly promotional email and SMS campaigns
• Write subject lines and body copy for drops, sales, and product news
• Build and maintain automated flows: welcome series, abandoned cart, post-purchase
• Segment and re-engage past customers and dormant subscribers

On-Site & Campaign Support

• Update homepage banners, announcement bars, and landing page copy to match live promotions
• Keep paid search messaging aligned with what's actually running (no hands-on ad management required)
• Maintain the promotional calendar so the team knows what's shipping and when

Quality & Reporting

• Check every link, discount code, and preview text before send — zero-error standard
• Report weekly on open rate, click rate, and revenue by campaign
• Flag what's working and what isn't, with the numbers to back it up

Qualifications

• 1+ years of experience in marketing, or a strong internship background; a degree in Marketing, Communications, or similar is a plus, not a requirement
• Sharp writing — clear, specific, and free of typos
• Comfortable in e-commerce tools — Klaviyo and Shopify experience is a big plus. If you haven't used them, show us you learn software fast
• Working knowledge of email marketing, SEO, and paid search fundamentals
• Organized enough to hit weekly deadlines without being chased
• Curious about the numbers — if a report looks wrong, you check it instead of shrugging
• Plant experience is not required. Interest in plants helps.

Benefits

• Employee discount on plants
• Healthcare reimbursement
• Paid time off (PTO)