Email Marketing Specialist

Nashville Public Radio; Woodland (CA); On-site; USD 41,000 - 48,000; Full time

Benefits offered by this job

401K match

Health care

Paid holidays

PTO

Sick leave

Pet insurance

Off-grid PTO days

Donation matching

AAA Roadside Assistance

Job summary

Rural Power Systems seeks a Lifecycle Marketing Lead to own automated nurture flows and promotional campaigns across two brands. You’ll audit existing programs, redesign underperforming tracks, and craft new journey paths that engage customers from signup to purchase and back again.

You’ll build segmentation strategies, coordinate with product and sales, and ensure SMS and email work in harmony while maintaining list health and deliverability best practices.

Qualifications

• 3+ years in email marketing, lifecycle marketing, or marketing automation.
• Proven success managing lifecycle programs, including triggered flows and journeys.
• Hands-on experience running SMS campaigns.
• Proficiency with an ESP like Ortto or Klaviyo.
• Strong fundamentals: targeting, segmentation, personalization, and testing.
• Familiarity with deliverability best practices—list hygiene, engagement monitoring.

Responsibilities

• Lifecycle automation: own and optimize existing tracks across both brands and build new ones.
• Audit flows for performance, relevance, and accuracy — rebuild or retire what isn’t earning its place.
• Develop segmentation and personalization strategies that feel written for each customer.
• Apply email and SMS together so channels work in concert, not duplicate.
• Campaigns and promotions: write, design, build, and send monthly promos and flash sales.
• Own the email and SMS calendar, aligned with promos and product drops.
• Coordinate with Sales and Customer Support so messaging matches phone conversations.
• Product launches: partner on launch planning and sequence creation.
• Translate product details into plain language for installers and buyers.
• Lead testing and performance reviews: A/B tests, weekly reports, list health.

Skills

Email marketing

Lifecycle marketing

SMS campaigns

Campaign orchestration

Data-driven

Tools

Ortto

Klaviyo

Job description

Our lifecycle program is where most of the customer relationship actually happens. Leads come in from paid campaigns, product quizzes, and website signups, and email and SMS carry them from first contact through purchase and back again. You'll own that program end to end for both brands: the automated tracks that run every day, the monthly promos and flash sales, and the launch sequences that put new products in front of the right people. You're inheriting a working system with real volume behind it — along with a mandate to audit it, rebuild what's underperforming, and design what doesn't exist yet.

About Rural Power Systems

At RPS, we’re solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line—and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities. We’re mission-driven, impact-focused, and yes—we’re as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology. No corporate fluff, just honest work that matters.

Description

What You'll Own

Lifecycle automation

• Own and optimize existing tracks across both brands: post-quiz, abandoned cart, post-purchase, and returning customer
• Audit existing flows for performance, relevance, and accuracy — rebuild or retire what isn't earning its place
• Build new tracks as products, audiences, and buying paths change
• Develop segmentation and personalization strategies that make each send feel like it was written for one person
• Apply all of the above to SMS as much as email — the two channels should work together, not duplicate each other

Campaigns and promotions

• Write, design, build, stage, and send monthly promotional campaigns and flash sales for both brands, pulling in our in‑house designers when a send calls for it
• Own the email and SMS calendar, keeping it aligned with promos, product drops, and sales priorities so the rest of the company can see what's going out and when
• Coordinate with Sales and Customer Support so what customers read matches what they hear on the phone

Product launches

• Partner with product and marketing on launch planning — you're a stakeholder in launches, not a downstream recipient of them
• Build launch sequences that introduce new products, explain the problem they solve, and reach the segments most likely to buy
• Target launch sends against existing customer and lead data rather than blasting the full list

Voice and technical translation

• Learn our products well enough to explain them accurately — pump curves, head pressure, panel sizing, wire runs
• Translate that detail into plain language a first-time installer can act on. Most of our customers install these themselves, and many have never done it before.
• Keep visual and written execution consistent from website to email to SMS — and keep the two brands sounding distinctly like themselves

Performance and testing

• Lead A/B testing across subject lines, creative, personalization, and send-time optimization
• Pull and review weekly performance reports, flag trends, and recommend tactical adjustments
• Maintain list health: subscriber growth, engagement, deliverability, and compliance

Requirements

• 3+ years in email marketing, lifecycle marketing, or marketing automation
• Demonstrated success managing lifecycle programs, including triggered flows and journey orchestration
• Hands-on experience running SMS campaigns
• Proficiency with an ESP like Ortto (what we use) or Klaviyo
• Strong command of the fundamentals: targeting and segmentation, personalization, triggered automation, orchestrated journeys, and multivariate testing
• Familiarity with deliverability best practices — list hygiene, spam compliance, engagement monitoring
• Comfort reading performance data and turning it into a recommendation, not just a report
• Ability to manage multiple campaigns across two brands in a fast-moving environment
• An eye for design. You can mock up concepts yourself in HTML, Claude, or Canva — or direct style and structure clearly enough that one of our in‑house designers can run with it.
• Exceptional writing. This is a writing job as much as a marketing job.

Nice to Have

• Working knowledge of analytics and reporting tools (GA4, Looker Studio, Segment)
• Experience using AI tools for email marketing (Claude, ChatGPT, or similar)
• Slack, Google Docs, Google Sheets
• Background — professional or personal — with ranchers, farming, irrigation, rural living, solar, or industrial products
• Experience explaining technical or mechanical products to non-technical buyers
• Shopify experience

Who You Are

• You love telling stories, understand the importance of meeting the customer with messaging that reflects where they’re at in their decision-making journey, and enjoy crafting systems that split audiences into segments and journeys.
• You understand the art of "less is more" when it comes to creating impactful copy
• You write in a voice that's fresh, consistent, and customer-friendly — and you can flex it to fit more than one brand.
• You are excited about honing your analytics skills to understand the impact of the work you do and the content you create.
• You're self-directed and have a hunger to learn, grow, and share what you're excited about. We get better as a team every day, and we want you in that.
• You keep a running backlog of testing ideas, and you study what's working for other brands to feed it.
• You leave the processes and systems (SOP’s, change logs, A/B testing results boards etc) around you better than you found them.

Why You’ll Love Working Here

• Comprehensive Benefits: 401K match, health care, paid holidays, PTO, sick leave, and pet insurance.
• Unique Perks: Off-grid and volunteer PTO days, triple-your-impact donation matching, and AAA Roadside Assistance membership.
• Vibrant Culture: Unlimited coffee, regular parties, delicious food, karaoke nights, and a fun-loving team spirit.
• Work-Life Balance: We operate Monday through Friday, keeping weekends sacred for rest and family time.
• Farm Fresh Goodness: Enjoy our company garden, and meet our resident chickens and ducks; fresh veggies and eggs are on us!

Compensation & Benefits

We believe in rewarding work that matters. We know great candidates sometimes don’t tick every box. If you’re excited about the role and our mission, we’d still love to hear from you.

Salary

$30 - $35 per hour