Marketing Coordinator - Austin or Dallas

GFO Home; Austin (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

GFO Home is seeking a Marketing Coordinator to collaborate with the Director of Corporate Marketing and support all divisions in Austin and DFW. You will help brainstorm, execute, and manage community-specific campaigns, update inventories, and coordinate digital assets.

The role requires 2-4 years of marketing experience, proficiency in MS Office, Canva, and familiarity with MLS data and CRM systems. Weekend events may be required occasionally.

Qualifications

• 2-4 years of marketing experience.
• Proficiency with MS Office including Teams and Excel.
• Familiarity with Google Forms, Sheets.
• Experience with MLS data and website data entry preferred.
• Familiarity with Canva for social media assets.

Responsibilities

• Brainstorm, coordinate, create and execute community-specific marketing initiatives to increase sales traffic and revenue.
• Collaborate with division sales teams to prioritize information needs.
• Maintain website floorplans, IPMs, home inventory, and community updates.
• Manage marketing requests and collateral, digital assets, and promotional items.
• Load and audit photos on website and MLS; ensure content accuracy.
• Perform website and MLS audits; update pricing, inventories, statuses.
• Use Lasso CRM for email marketing campaigns and reporting.
• Maintain marketing supplies inventory at corporate and division levels.
• Assist in new community openings and event execution.
• Create email marketing, social media/website updates, and marketing materials.
• Occasional weekend hours for model grand openings or events.

Skills

Marketing coordination

CRM (Lasso)

MLS data entry

Canva

Social media

MS Office

Google Sheets

Email marketing

Tools

Lasso CRM

MLS

Google Forms

Google Sheets

Website CMS

MS Teams

Job description

Description

The Marketing Coordinator will work with the Director of Corporate Marketing to support marketing efforts for all GFO Home divisions: Austin and DFW

Essential Duties and responsibilities

• Work with Director of Corporate Marketing to brainstorm, coordinate, create and execute community specific and division-level marketing initiatives to increase sales traffic, sales and achieve business plan
• Work closely with all division’s sales teams and management to prioritize business and information needs
• Assist in updating and maintaining website floorplans, IPMs, home inventory, community updates, etc.
• Manage and coordinate incoming marketing requests; marketing collateral, community-specific digital assets, promotional items, etc.
• Load and maintain photos online, primarily GFO website & MLS, audit home photography for needed updates
• Perform ongoing website and MLS audits to ensure content is accurate and up to date
• Input new pricing, price changes, new inventory homes, update home information, statuses, on the website and MLS.
• Work within the CRM system (Lasso) for email marketing campaigns and reporting to management
• Maintain inventory of marketing supplies at corporate and division level
• Assist in the new community opening process (Interest list campaigns, marketing collateral, print material & sales collateral)
• Assist in the execution of consumer/Realtor events
• Create email marketing, social media/website updates, community flyers and marketing materials
• Occasional weekend hours may be required for weekend model grand openings or weekend events

Requirements

• Must have a vehicle and a valid driver’s license
• Proficiency with MS Office including Teams and Excel
• Familiarity with the Google platform for use of Google Forms, Sheets
• Previous experience in MLS data and website data entry preferred
• Familiarity with Canva for creating social media assets and marketing materials is a plus
• Website or database data entry management
• Social Media management – Facebook & Instagram
• Strong written and verbal communication skills
• Attention to detail and critical thinking beyond the task at hand
• Ability to work independently and part of a collaborative team
• Ability to manage multiple functions, projects and tasks concurrently, strong multitasking skills
• 2-4 years of marketing experience
• Real Estate or Homebuilder experience a plus