Marketing Coordinator

GFO HOME LLC; Austin (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

GFO HOME LLC seeks a Marketing Coordinator to assist the Director of Corporate Marketing across Austin and DFW divisions. You will brainstorm, coordinate, and execute marketing initiatives, manage digital assets, and support events.

You will work with sales teams, maintain website data, and use Lasso CRM for email campaigns and reporting. Proficiency in MS Office, Google tools, and Canva is expected; 2–4 years marketing experience and real estate/homebuilder exposure are a plus.

Qualifications

• Proficiency with MS Office including Teams and Excel.
• Familiarity with Google Forms, Sheets for data collection and reporting.
• Experience with MLS data and website data entry preferred.
• Canva for creating social media assets and marketing materials is a plus.

Responsibilities

• Collaborate with the Director of Corporate Marketing to brainstorm and execute community-specific and division-level marketing initiatives to drive sales traffic.
• Coordinate with division sales teams to prioritize information needs and marketing priorities.
• Update and maintain website floorplans, inventories, and community updates; ensure content accuracy.
• Manage incoming marketing requests and prepare marketing collateral and digital assets.
• Load and audit photos on the website and MLS; ensure photography is up-to-date.
• Conduct website and MLS audits to ensure content accuracy.
• Input pricing, inventory changes, and home information on website and MLS.
• Use the CRM (Lasso) for email campaigns and reporting.
• Maintain marketing supplies inventory at corporate and division levels.
• Assist in new community openings with Interest lists, collateral, and print materials.
• Support consumer and Realtor events execution with marketing materials.
• Create email marketing, social media posts, website updates, and community flyers.
• Weekend hours may be required for model grand openings or events.

Skills

Communication skills

Attention to detail

Multitasking

Independent worker

Team collaboration

Marketing experience 2-4 years

Real estate knowledge

Tools

Canva

MLS data tools

Website data entry tools

Google Forms

Google Sheets

Facebook

Instagram

MS Office

Teams

Excel

Job description

Description

The Marketing Coordinator will work with the Director of Corporate Marketing to support marketing efforts for all GFO Home divisions: Austin and DFW

Essential Duties and responsibilities

• Work with Director of Corporate Marketing to brainstorm, coordinate, create and execute community specific and division-level marketing initiatives to increase sales traffic, sales and achieve business plan
• Work closely with all division’s sales teams and management to prioritize business and information needs
• Assist in updating and maintaining website floorplans, IPMs, home inventory, community updates, etc.
• Manage and coordinate incoming marketing requests; marketing collateral, community-specific digital assets, promotional items, etc.
• Load and maintain photos online, primarily GFO website & MLS, audit home photography for needed updates
• Perform ongoing website and MLS audits to ensure content is accurate and up to date
• Input new pricing, price changes, new inventory homes, update home information, statuses, on the website and MLS.
• Work within the CRM system (Lasso) for email marketing campaigns and reporting to management
• Maintain inventory of marketing supplies at corporate and division level
• Assist in the new community opening process (Interest list campaigns, marketing collateral, print material & sales collateral)
• Assist in the execution of consumer/Realtor events
• Create email marketing, social media/website updates, community flyers and marketing materials
• Occasional weekend hours may be required for weekend model grand openings or weekend events

Requirements

• Must have a vehicle and a valid driver’s license
• Proficiency with MS Office including Teams and Excel
• Familiarity with the Google platform for use of Google Forms, Sheets
• Previous experience in MLS data and website data entry preferred
• Familiarity with Canva for creating social media assets and marketing materials is a plus
• Website or database data entry management
• Social Media management – Facebook & Instagram
• Strong written and verbal communication skills
• Attention to detail and critical thinking beyond the task at hand
• Ability to work independently and part of a collaborative team
• Ability to manage multiple functions, projects and tasks concurrently, strong multitasking skills
• 2-4 years of marketing experience
• Real Estate or Homebuilder experience a plus