Marketing Coordinator

Socket.dev; Austin (TX); On-site; USD 52,000 - 72,000; Full time

Job summary

Socket.dev is seeking a Marketing Coordinator to support the Director of Corporate Marketing for all Austin and DFW divisions. You will brainstorm and execute community-focused campaigns, coordinate with sales teams, and maintain digital assets across the website and MLS.

The role requires 2–4 years of marketing experience, proficiency with MS Office and Google tools, Canva skills, and strong written communication. Weekend hours may be required for events.

Qualifications

• 2–4 years of marketing experience.
• Proficiency with MS Office including Teams and Excel.
• Familiarity with Google Forms/Sheets.
• Experience with MLS data and website data entry preferred.
• Canva experience for social media assets.

Responsibilities

• Brainstorm, coordinate, create and execute marketing initiatives to increase sales traffic and meet business plans.
• Work with division sales teams to prioritize information needs.
• Update and maintain website floorplans, IPMs, home inventory, and community updates.
• Manage marketing requests, collateral, digital assets, and promotional items.
• Load photos online for GFO website and MLS; audit photography as needed.
• Perform website and MLS audits to ensure content accuracy.
• Input pricing, inventory and home information on website and MLS.
• Utilize CRM system (Lasso) for email campaigns and reporting.
• Maintain inventory of marketing supplies at corporate and division levels.
• Assist in new community openings (interest lists, collateral).
• Assist in consumer/realtor events and create email/social media updates.

Skills

Multitasking

Written & verbal communication

Organization

Collaborative teamwork

Tools

MS Office (Teams, Excel)

Google Forms/Sheets

Canva

MLS data entry

Social media management (Facebook/Instagram)

Job description

Description

The Marketing Coordinator will work with the Director of Corporate Marketing to support marketing efforts for all GFO Home divisions: Austin and DFW

Essential Duties and responsibilities

• Work with Director of Corporate Marketing to brainstorm, coordinate, create and execute community specific and division-level marketing initiatives to increase sales traffic, sales and achieve business plan
• Work closely with all division’s sales teams and management to prioritize business and information needs
• Assist in updating and maintaining website floorplans, IPMs, home inventory, community updates, etc.
• Manage and coordinate incoming marketing requests; marketing collateral, community-specific digital assets, promotional items, etc.
• Load and maintain photos online, primarily GFO website & MLS, audit home photography for needed updates
• Perform ongoing website and MLS audits to ensure content is accurate and up to date
• Input new pricing, price changes, new inventory homes, update home information, statuses, on the website and MLS.
• Work within the CRM system (Lasso) for email marketing campaigns and reporting to management
• Maintain inventory of marketing supplies at corporate and division level
• Assist in the new community opening process (Interest list campaigns, marketing collateral, print material & sales collateral)
• Assist in the execution of consumer/Realtor events
• Create email marketing, social media/website updates, community flyers and marketing materials
• Occasional weekend hours may be required for weekend model grand openings or weekend events

Requirements

• Must have a vehicle and a valid driver’s license
• Proficiency with MS Office including Teams and Excel
• Familiarity with the Google platform for use of Google Forms, Sheets
• Previous experience in MLS data and website data entry preferred
• Familiarity with Canva for creating social media assets and marketing materials is a plus
• Website or database data entry management
• Social Media management – Facebook & Instagram
• Strong written and verbal communication skills
• Attention to detail and critical thinking beyond the task at hand
• Ability to work independently and part of a collaborative team
• Ability to manage multiple functions, projects and tasks concurrently, strong multitasking skills
• 2-4 years of marketing experience
• Real Estate or Homebuilder experience a plus