Marketing Coordinator

Jobtailor; Little Canada (MN); On-site; USD 70,000 - 95,000; Full time

Job summary

Jobtailor is seeking a seasoned marketer in Minnesota to lead digital campaigns, optimize WordPress sites, and analyze analytics to boost ROI. You will drive SEO initiatives and manage CRM-driven lead programs across multiple clinics and franchises.

The role emphasizes data-driven marketing, content creation, and collaboration with cross-functional teams to support growth and new openings.

Qualifications

• Five or more years of relevant marketing experience is preferred.
• Experience with Google Ads, WordPress, SEO, GA, GTM is a plus.

Responsibilities

• Manage and optimize Google Ads campaigns.
• Monitor conversions, cost per lead, and campaign performance.
• Build and improve landing pages.
• Analyze website traffic and marketing analytics.
• Improve SEO across multiple websites.
• Maintain and update WordPress websites.
• Create new landing pages.
• Update clinic information, provider bios, and marketing content.
• Monitor website performance, forms, and user experience.
• Design flyers, advertisements, and promotional materials in Canva.
• Create recruitment marketing campaigns.
• Produce newsletters and email marketing campaigns.
• Develop educational marketing content.
• Create AI-generated videos using modern marketing tools.
• Build direct mail campaigns for dentist recruitment.
• Manage incoming dentist leads.
• Coordinate follow up campaigns through email, phone, and text.
• Maintain CRM pipelines and marketing automations.
• Track campaign performance.
• Review CallRail recordings and marketing data.
• Analyze Microsoft Clarity heatmaps and visitor behavior.
• Present monthly marketing reports and recommendations.
• Identify opportunities to improve marketing ROI.
• Support new clinic openings.
• Assist franchise marketing initiatives.
• Create marketing assets for multiple departments.
• Help develop new marketing strategies as the company continues to grow.

Skills

Marketing Analytics

Google Ads Management

SEO

WordPress Maintenance

Google Analytics Proficiency

CRM Management

Tools

Google Ads

WordPress

SEO

Google Analytics

Google Tag Manager

Canva

Mailchimp

CallRail

Microsoft Clarity

Pipedrive

HeyGen

Arcads

Job description

• Manage and optimize Google Ads campaigns
• Monitor conversions, cost per lead, and campaign performance
• Build and improve landing pages
• Analyze website traffic and marketing analytics
• Improve SEO across multiple websites
• Maintain and update WordPress websites
• Create new landing pages
• Update clinic information, provider bios, and marketing content
• Monitor website performance, forms, and user experience
• Design flyers, advertisements, and promotional materials in Canva
• Create recruitment marketing campaigns
• Produce newsletters and email marketing campaigns
• Develop educational marketing content
• Create AI-generated videos using modern marketing tools
• Build direct mail campaigns for dentist recruitment
• Manage incoming dentist leads
• Coordinate follow up campaigns through email, phone, and text
• Maintain CRM pipelines and marketing automations
• Track campaign performance
• Review CallRail recordings and marketing data
• Analyze Microsoft Clarity heatmaps and visitor behavior
• Present monthly marketing reports and recommendations
• Identify opportunities to improve marketing ROI
• Support new clinic openings
• Assist franchise marketing initiatives
• Create marketing assets for multiple departments
• Help develop new marketing strategies as the company continues to grow

Requirements

• Five or more years of relevant marketing experience is preferred.
• Experience with some (or all) of the following is a plus: Google Ads
• WordPress
• SEO
• Google Analytics
• Google Tag Manager
• Canva
• Mailchimp
• CallRail
• Microsoft Clarity
• CRM platforms (Pipedrive preferred)
• AI marketing tools such as HeyGen or Arcads

Core Competencies

Demonstrates expertise in managing and optimizing Google Ads campaigns, improving SEO, and utilizing marketing analytics tools to enhance campaign performance. Proficient in creating engaging marketing content and managing CRM platforms to drive lead generation and conversion.

Highest-signal resume keywords

• Google Ads Management
• SEO Optimization
• WordPress Maintenance
• Google Analytics Proficiency
• CRM Management

ATS Optimization Keywords

Hard Skills

• Google Ads
• SEO
• WordPress
• Google Analytics
• Google Tag Manager
• Canva
• Mailchimp
• CallRail
• Microsoft Clarity
• AI Marketing Tools

Industry Keywords

• Marketing Analytics
• Lead Generation
• Campaign Performance
• Email Marketing
• Direct Mail Campaigns

Tools & Technologies

• Pipedrive
• HeyGen
• Arcads