Marketing Manager

Jobtailor; Little Canada (MN); On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor is seeking an experienced marketing professional to oversee a broad set of initiatives spanning digital marketing, website management, recruitment marketing, and analytics. You will optimize Google Ads, improve SEO, manage WordPress sites, and craft data-driven campaigns to grow the brand and attract clinicians.

The role requires strong experience with marketing analytics, CRM tools, and AI marketing tools, with a focus on ROI and scalable growth across multiple clinics and franchises.

Qualifications

• Five or more years of relevant marketing experience.
• Experience with Google Ads, WordPress, SEO, Google Analytics, Google Tag Manager, Canva, Mailchimp, CallRail, Microsoft Clarity, and CRM platforms (Pipedrive preferred).
• Experience with AI marketing tools such as HeyGen or Arcads.

Responsibilities

• Oversee and manage a wide variety of marketing initiatives including digital marketing, website management, creative marketing, recruitment marketing, analytics & reporting, and brand growth.
• Monitor and optimize Google Ads campaigns, monitor conversions, cost per lead, and campaign performance.
• Build and improve landing pages and maintain WordPress websites.
• Analyze website traffic and marketing analytics to drive ROI.
• Create and execute email marketing campaigns and newsletters.
• Develop recruitment marketing campaigns and manage CRM pipelines.

Skills

Google Ads Management

SEO Optimization

WordPress Website Management

Google Analytics

Canva Design

CRM Platforms (Pipedrive preferred)

AI Marketing Tools (HeyGen, Arcads)

CallRail

Microsoft Clarity

Tools

Google Tag Manager

Mailchimp

CallRail

Microsoft Clarity

Pipedrive

HeyGen

Arcads

Job description

You'll oversee and manage a wide variety of marketing initiatives, including:

• Digital Marketing
  • Manage and optimize Google Ads campaigns
  • Monitor conversions, cost per lead, and campaign performance
  • Build and improve landing pages
  • Analyze website traffic and marketing analytics
  • Improve SEO across multiple websites
• Website Management
  • Maintain and update WordPress websites
  • Create new landing pages
  • Update clinic information, provider bios, and marketing content
  • Monitor website performance, forms, and user experience
• Creative Marketing
  • Design flyers, advertisements, and promotional materials in Canva
  • Create recruitment marketing campaigns
  • Produce newsletters and email marketing campaigns
  • Develop educational marketing content
  • Create AI-generated videos using modern marketing tools
• Recruitment Marketing
  • Build direct mail campaigns for dentist recruitment
  • Manage incoming dentist leads
  • Coordinate follow-up campaigns through email, phone, and text
  • Maintain CRM pipelines and marketing automations
• Analytics & Reporting
  • Track campaign performance
  • Review CallRail recordings and marketing data
  • Analyze Microsoft Clarity heatmaps and visitor behavior
  • Present monthly marketing reports and recommendations
  • Identify opportunities to improve marketing ROI
• Brand Growth
  • Support new clinic openings
  • Assist franchise marketing initiatives
  • Create marketing assets for multiple departments
  • Help develop new marketing strategies as the company continues to grow

Requirements

• Five or more years of relevant marketing experience is preferred.
• Experience with some (or all) of the following is a plus:
• Google Ads
• WordPress
• SEO
• Google Analytics
• Google Tag Manager
• Canva
• Mailchimp
• CallRail
• Microsoft Clarity
• CRM platforms (Pipedrive preferred)
• AI marketing tools such as HeyGen or Arcads

Core Competencies

Demonstrates expertise in Digital Marketing, including Google Ads management, SEO optimization, and website performance analysis. Proficient in utilizing marketing tools such as Canva and CRM platforms to enhance brand growth and recruitment marketing efforts.

Highest-signal resume keywords

• Google Ads Management
• SEO Optimization
• WordPress Website Management
• Google Analytics
• Canva Design

ATS Optimization Keywords

Hard Skills

• Digital Marketing
• Campaign Performance Analysis
• Landing Page Creation
• Email Marketing
• AI Marketing Tools

Soft Skills

• Creative Marketing
• Analytical Thinking
• Communication

Industry Keywords

• Marketing ROI
• Recruitment Marketing
• Brand Growth
• Marketing Automation
• Franchise Marketing

Tools & Technologies

• Google Tag Manager
• Mailchimp
• CallRail
• Microsoft Clarity
• Pipedrive