Marketing Data Analyst – Fully On-Site

Jobtailor; Little Canada (MN); On-site; USD 65,000 - 90,000; Full time

Job summary

Jobtailor is seeking a seasoned marketing professional to manage and optimize digital campaigns, improve SEO, and analyze analytics. You will build landing pages, maintain WordPress sites, and coordinate CRM-driven lead generation and follow-up across email, phone, and text.

The role emphasizes marketing analytics, content creation, and collaboration across departments to drive ROI as the company grows and opens new clinics or franchises.

Qualifications

• Five or more years of relevant marketing experience preferred.
• Experience with Google Ads, WordPress, SEO, Google Analytics, Google Tag Manager, Canva, Mailchimp, CallRail, Microsoft Clarity, CRM (Pipedrive preferred) and AI marketing tools.

Responsibilities

• Demonstrates expertise in managing and optimizing Google Ads campaigns and improving SEO.
• Leads CRM pipeline management and marketing automation to drive lead generation and conversion.
• Creates marketing assets and campaigns across channels including email, landing pages, and content.

Skills

Marketing strategy

Campaign optimization

Analytics interpretation

Lead generation

CRM management

Tools

Google Ads

WordPress

SEO

Google Analytics

Google Tag Manager

Canva

Mailchimp

CallRail

Microsoft Clarity

Pipedrive

AI Marketing Tools

Job description

• Manage and optimize Google Ads campaigns
• Monitor conversions, cost per lead, and campaign performance
• Build and improve landing pages
• Analyze website traffic and marketing analytics
• Improve SEO across multiple websites
• Maintain and update WordPress websites
• Create new landing pages
• Update clinic information, provider bios, and marketing content
• Monitor website performance, forms, and user experience
• Design flyers, advertisements, and promotional materials in Canva
• Create recruitment marketing campaigns
• Produce newsletters and email marketing campaigns
• Develop educational marketing content
• Create AI-generated videos using modern marketing tools
• Build direct mail campaigns for dentist recruitment
• Manage incoming dentist leads
• Coordinate follow up campaigns through email, phone, and text
• Maintain CRM pipelines and marketing automations
• Track campaign performance
• Review CallRail recordings and marketing data
• Analyze Microsoft Clarity heatmaps and visitor behavior
• Present monthly marketing reports and recommendations
• Identify opportunities to improve marketing ROI
• Support new clinic openings
• Assist franchise marketing initiatives
• Create marketing assets for multiple departments
• Help develop new marketing strategies as the company continues to grow

Requirements

• Five or more years of relevant marketing experience is preferred.
• Experience with some (or all) of the following is a plus:
• Google Ads
• WordPress
• SEO
• Google Analytics
• Google Tag Manager
• Canva
• Mailchimp
• CallRail
• Microsoft Clarity
• CRM platforms (Pipedrive preferred)
• AI marketing tools such as HeyGen or Arcads

Core Competencies

Demonstrates expertise in managing and optimizing Google Ads campaigns, improving SEO, and utilizing marketing analytics tools to enhance campaign performance. Proficient in creating engaging marketing content and managing CRM pipelines to drive lead generation and conversion.

Highest-signal resume keywords

• Google Ads Management
• SEO Optimization
• WordPress Maintenance
• Google Analytics Proficiency
• CRM Platform Management

ATS Optimization Keywords

Hard Skills

• Google Ads
• SEO
• WordPress
• Google Analytics
• Google Tag Manager
• Canva
• Mailchimp
• CallRail
• Microsoft Clarity
• AI Marketing Tools

Industry Keywords

• Marketing Analytics
• Lead Generation
• Campaign Performance
• Landing Page Optimization
• Email Marketing

Tools & Technologies

• Pipedrive