Marketing Manager

Jobtailor; Pittsburgh (Allegheny County); On-site; USD 55,000 - 85,000; Full time

Job summary

Jobtailor in Pittsburgh is seeking a versatile B2B marketing professional to develop brand-aligned copy and run campaigns in HubSpot, from emails to landing pages and sales collateral.

You will support direct mail, coordinate with vendors, and help optimize campaigns with data-driven insights, while maintaining brand standards and collaborating with the Marketing Director.

Strong writing, HubSpot skills, and project management are essential; ET/CT hours and familiarity with AI tools are a plus.

Qualifications

• 2–4 years of marketing experience, preferably in B2B marketing, professional services, property management, real estate, community management, or another service-based industry.
• Strong HubSpot Marketing Hub skills, including hands-on experience building emails, lists, workflows, forms, landing pages, and campaign reports; comfortable executing directly in the platform.
• Ability to work primarily during Eastern and Central Time Zone business hours; candidates located in ET or CT are preferred.

Responsibilities

• Develop clear, brand-aligned marketing copy for email, direct mail, landing pages, sales collateral, presentations, newsletters, and campaign materials.
• Build, QA, launch, and optimize marketing campaigns in HubSpot, including emails, lists, workflows, forms, landing pages, segmentation, tracking links, and reporting dashboards.
• Support multi-channel B2B lead generation campaigns for developers, HOAs, and related audiences, ensuring campaign components are accurate, timely, compliant with brand standards, and aligned with agreed-upon objectives.
• Coordinate direct mail campaigns by preparing copy and inputs, collaborating with print/mail vendors, reviewing proofs, confirming mailing lists and production timelines, and tracking results where available.
• Partner with the Marketing Director on campaign calendars, project plans, creative briefs, vendor coordination, and cross-functional communications to keep work moving efficiently.
• Maintain and update marketing assets and basic website content, including landing pages and campaign pages, with attention to AEO/SEO best practices, accessibility, and brand consistency.
• Provide secondary tradeshow and event marketing support as needed, including ordering materials, coordinating shipments, preparing follow-up campaigns, and supporting post-event reporting, while the Marketing Director retains primary ownership of events.
• Monitor campaign performance and operational metrics, share insights, and recommend improvements to copy, audience targeting, workflows, direct mail tactics, and overall campaign execution.

Skills

Email Marketing

Lead Generation

Audience Segmentation

Campaign Performance Tracking

Direct Mail Campaign Execution

Content Creation

AEO/SEO Best Practices

Quality Assurance

Optimization Recommendations

Basic Website Content Management

Tools

HubSpot

Microsoft Office

Canva

PowerPoint

WordPress

AI Tools

Job description

• Develop clear, brand-aligned marketing copy for email, direct mail, landing pages, sales collateral, presentations, newsletters, and campaign materials, including content created independently and with approved AI tools.
• Build, QA, launch, and optimize marketing campaigns in HubSpot, including emails, lists, workflows, forms, landing pages, segmentation, tracking links, reporting dashboards, and campaign performance updates.
• Support multi-channel B2B lead generation campaigns for developers, HOAs, and related audiences, ensuring campaign components are accurate, timely, compliant with brand standards, and aligned with agreed-upon objectives.
• Coordinate direct mail campaigns by preparing copy and campaign inputs, collaborating with print/mail vendors, reviewing proofs, confirming mailing lists and production timelines, and tracking results where available.
• Partner with the Marketing Director on campaign calendars, project plans, creative briefs, vendor coordination, and cross-functional communications to keep work moving efficiently.
• Maintain and update marketing assets and basic website content, including landing pages and campaign pages, with attention to AEO/SEO best practices, accessibility, and brand consistency.
• Provide secondary tradeshow and event marketing support as needed, including ordering materials, coordinating shipments, preparing follow-up campaigns, and supporting post-event reporting, while the Marketing Director retains primary ownership of events.
• Monitor campaign performance and operational metrics, share insights, and recommend improvements to copy, audience targeting, workflows, direct mail tactics, and overall campaign execution.

Requirements

• 2-4 years of marketing experience, preferably in B2B marketing, professional services, property management, real estate, community management, or another service-based industry.
• Strong HubSpot Marketing Hub skills, including hands‑on experience building emails, lists, workflows, forms, landing pages, and campaign reports; must be comfortable executing directly in the platform.
• Ability to work primarily during Eastern and Central Time Zone business hours; candidates located in ET or CT are preferred.
• Excellent writing and editing skills with the ability to create concise, compelling marketing copy for emails, direct mail, landing pages, campaign materials, and sales support content.
• Experience supporting email marketing and lead generation campaigns, including audience segmentation, QA, basic performance tracking, and optimization recommendations.
• Working knowledge of direct mail campaign execution and willingness to coordinate with print/mail vendors, review proofs, and manage production details.
• Strong project management and attention to detail, with the ability to manage multiple campaign tasks, deadlines, and stakeholders at the same time.
• Comfort using AI tools responsibly to improve productivity, draft content, organize work, or identify campaign efficiencies while maintaining quality and brand standards.
• Proficiency with Microsoft Office; experience with Canva, PowerPoint, WordPress, or similar marketing tools a strong plus.

Core Competencies

Demonstrates expertise in B2B marketing campaign execution, including proficiency in HubSpot for email marketing, lead generation, and direct mail coordination. Strong writing and project management skills are essential for creating compelling marketing content and managing multiple tasks effectively.

Hard Skills

• Email Marketing
• Lead Generation
• Audience Segmentation
• Campaign Performance Tracking
• Direct Mail Campaign Execution
• Content Creation
• AEO/SEO Best Practices
• Quality Assurance
• Optimization Recommendations
• Basic Website Content Management

Soft Skills

• Attention to Detail
• Collaboration
• Time Management
• Communication

Industry Keywords

• B2B Marketing
• Professional Services
• Property Management
• Real Estate
• Community Management

Tools & Technologies

• HubSpot
• Microsoft Office
• Canva
• PowerPoint
• WordPress
• AI Tools