Marketing Coordinator

Pen Pioneer; Austin (TX); Remote; USD 55,000 - 75,000; Full time

Job summary

Pen Pioneer, a veteran-owned staffing firm, is looking for a Marketing Coordinator to execute marketing strategies. You will work with leadership to generate leads, manage campaigns, and support marketing initiatives. This role offers a growth path into higher marketing positions and quarterly performance bonuses based on your contributions.

Benefits

Performance Bonuses

Career growth path into Marketing Manager or Director

Paid Time Off

Paid Holidays

Entrepreneurial work environment

Qualifications

• 2+ years of marketing experience, preferably in B2B services.
• Hands-on experience with email marketing tools and CRM systems is essential.
• Strong writing and basic graphic design skills.

Responsibilities

• Manage outbound email campaigns and oversee list building for outreach.
• Create content and schedule posts for social media platforms.
• Monitor marketing performance and suggest improvements.

Skills

Email marketing

Lead generation

Content creation

Social media management

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Email marketing tools

WordPress

Webflow

Job description

This range is provided by Pen Pioneer. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$55,000.00/yr - $75,000.00/yr

Company: Pen Pioneer LLC (Veteran-Owned Staffing & Recruiting Firm)

Location: Remote (U.S.-based preferred)

Compensation: $55,000 – $75,000 base salary + Performance Bonus + Growth Path

About Pen Pioneer:

Pen Pioneer is a veteran-owned staffing and recruiting firm providing permanent placement, contract staffing, subscription recruiting, and executive search services across multiple industries, including construction, legal, healthcare, manufacturing, IT, and logistics. As we scale nationally, we're looking to bring on a Marketing Coordinator to execute our growing outbound and inbound marketing strategy.

Position Summary:

The Marketing Coordinator will work directly with leadership to plan, execute, and optimize marketing initiatives designed to generate leads, build brand awareness, and support both sales and recruiting teams. This is a hands-on role responsible for managing email campaigns, social media, lead lists, content creation, CRM hygiene, and general marketing operations.

Key Responsibilities:

Lead Generation & Campaign Management

• Build and manage outbound email campaigns using platforms like Instantly, Apollo, or Lemlist.
• Oversee list building, data enrichment, and email domain management for cold outreach.
• Monitor email performance, domain health, and deliverability rates.

Content & Social Media

• Create and schedule social media content (LinkedIn, company updates, employer branding).
• Coordinate with recruiters and leadership to spotlight success stories, placements, and hiring campaigns.
• Develop basic marketing collateral (flyers, one-pagers, graphics).

Website & SEO

• Manage website updates (WordPress or Webflow experience a plus).
• Execute basic SEO improvements, keyword targeting, and blog/article posting.
• Monitor web traffic, optimize lead capture forms, and track inbound inquiries.
• Build client-facing decks, proposal templates, and marketing collateral.
• Collaborate with sales and recruiting teams to ensure marketing alignment with target industries and job openings.
• Maintain CRM accuracy for lead source tracking and reporting.

Analytics & Reporting

• Track campaign metrics, open rates, conversion rates, and lead sources.
• Provide weekly reports on marketing performance and lead activity.
• Suggest ongoing improvements to increase pipeline generation.

Qualifications:

• 2+ years of marketing experience, preferably in B2B services, staffing, or recruiting industries.
• Hands-on experience with email marketing tools, CRM systems, and marketing automation platforms.
• Strong writing, copywriting, and basic graphic design skills.
• Familiar with lead generation platforms (Apollo, Instantly, ZoomInfo, etc.)
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Tech-savvy with strong Excel, Google Sheets, and basic analytics capability.
• Bonus: Experience with website CMS platforms (WordPress, Webflow).
• Bonus: SEO, paid ads, or LinkedIn Ads experience.
• Quarterly Performance Bonuses tied to lead generation and campaign success.
• Career growth path into Marketing Manager or Director role.
• PTO, Paid Holidays.
• Entrepreneurial environment with long-term career growth as Pen Pioneer scales.

Reports To:

• Chief Growth Officer (or CEO directly in early stage)

Why Join Pen Pioneer?

• Be part of a veteran-owned, mission-driven company with national growth.
• Build real-world marketing campaigns that directly fuel company revenue.
• Work closely with executive leadership to build out the marketing department.
• Entrepreneurial, fast-moving culture with upside career growth.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Staffing and Recruiting and Business Consulting and Services

Referrals increase your chances of interviewing at Pen Pioneer by 2x

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