Specialist, Events Marketing

Lensa; Austin (TX); Remote; USD 55,000 - 62,000; Full time

Job summary

An organization in the IT services sector is seeking a Marketing Specialist for Events to manage marketing campaigns that drive attendance for cybersecurity events. The ideal candidate will have a strong background in marketing with a focus on collaboration and execution. This full-time role emphasizes a results-oriented approach, strategic communication, and the ability to thrive in a fast-paced environment while leveraging marketing technology.

Qualifications

• 3 years’ experience planning and managing integrated event marketing campaigns.
• Demonstrated ability to execute digital, email, and social media marketing strategies.
• Excellent PC skills including MS Office products.

Responsibilities

• Lead execution of multiple event marketing campaigns from start to finish.
• Collaborate with creative and content teams for messaging alignment.
• Track effectiveness of campaigns and develop actionable insights.

Skills

Leadership

Collaboration

Communication

Project Management

Education

Bachelor’s degree in marketing, Communications, or related field

Tools

Salesforce CRM

Marketing Cloud

Canva

Monday.com

CVENT

Job description

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Lensa is a U.S. career site that helps job seekers discover job opportunities. We are not a staffing firm or agency. We promote jobs on behalf of our clients, which include employers, recruitment agencies, and marketing partners.

Overview

Your Future. Secured. ISC2 is a force for good. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award- winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills, and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook, and LinkedIn. When you join ISC2, you’ll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization — an environment of authenticity, trust, empowerment, and connectedness that empowers all our successes.

Position Summary

The Marketing Specialist, Events is passionate about working with our events marketing team to create and execute integrated marketing campaignsdrive attendance, engagement and brand awareness for our ISC2 events portfolio. The ideal candidate will be a results-orientated, driven and collaborative team player who takes ownership of assigned events and works constructively with internal/external teams and partners.

Responsibilities

• Driven and collaborative team player who takes ownership of assigned events, constructively working with other departments, teams, and partners to proactively moves projects forward and seek resolutions to obstacles as they arise
• Lead the execution of multiple event marketing campaigns, often concurrent, from start to finish, managing and meeting deadlines. Includesemail, digital, social media, content, website, paid media and partner channels
• Collaborate with creative, content, communications, internal event hosts and sales teams to ensure alignment of messaging and goals
• Write or oversee marketing copy for landing pages, emails, paid ads, social media, newsletters and sponsor/speaker toolkits
• Coordinate marketing efforts for speaker and sponsor promotion, including co-branded assets and out-reach
• Oversee event website content updates, ensuring accuracy
• Support audience segmentation and targeting strategies for new and returning attendees
• Provide marketing support for on-site and virtual activations, including signage, programming and engagement
• Responsible for tracking effectiveness of campaigns/projects weekly; Develop actionable, data-driven insights to inform team to enhance and create effective marketing strategies. Uses A/B testing when appropriate
• Develop recap documents highlighting key insights and ROI, recommendations for future optimization and ensure distribution within 8 weeks post event
• Pull weekly registration reports for all live events and update the respective Salesforce Campaign.
• Upload all final ISC2 event attendees and booth leads into Salesforce within 3 days of event completion.
• Ensure all final promotional emails, materials and documents for each campaign is accurately saved on SharePoint.
• Conduct market, audience and competitive insights to identify new opportunities to help drive registration for our ISC2 events program.
• Stays informed on developments in the marketing discipline and within our sphere of influence: new techniques, ideas, channels, strategies, etc.
  
  

Behavioral Competencies

• Demonstrates commitment to valuing diversity and contributing to an inclusive working and learning environment.
• Must exhibit strong interpersonal skills and professional demeanor to maintain business relationships with internal and external staff, members, partners, clients and teams.
• Exceptional communication (verbal and written) and presentation skills; confidently articulate information in a professional manner to individuals at all levels, and with both internal and external partners
• Ability to prioritize multiple projects in a deadline-driven environment
• Critical eye for compelling event marketing copy and design
• Highly motivated individual with a can-do experience; resourceful and proactive
  
  

Qualifications

• Excellent PC skills including MS Office products (Word, Excel, Power Point, Outlook), internet and web applications/navigation
• Demonstrated ability to execute integrated marketing campaigns across digital, email, social, content and paid media
• Salesforce CRM and Marketing Cloud, Canva and Monday.com application knowledge a plus
• CVENT experience preferred
  
  

Education And Work Experience

• Bachelor’s degree in marketing, Communications, or related field preferred
• 3 years’ experience planning, strategizing and managing integrated event marketing campaigns for digital, email, content, paid media and social (LinkedIn, X, AdWords, etc.)
• IT, cybersecurity or association membership experience preferred
  
  

Physical and Mental Demands

• Worknormal business hours and extended hours when necessary
• Remain in a stationary position, often standing or sitting for prolonged periods
• Regular use of remote office equipment such as a computer/laptop and monitor computer screens
• May occasionally, approximately 10% of the time, transport and/or lift up to 30 lbs. of equipment or packages, which may also involve squatting, bending, or kneeling
  
  

Job Locations US-Remote

Posted Date 7 days ago (6/10/2025 8:43 AM)

Job ID 2025-2117

# of Openings 1

Category Other

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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