Marketing Content Strategist - Remote

Lensa; United States; Remote; USD 70,000 - 180,000; Full time

Job summary

InEight is seeking a skilled Content Strategist to enhance brand and product messaging. This senior role involves leading content strategy, ensuring quality, and collaborating with various teams to drive engagement across channels. Candidates should possess a strong background in content creation and B2B marketing, ideally with an understanding of the capital construction industry. Join a fast-paced team pushing the limits on effective communication and marketing impact.

Benefits

Comprehensive benefits package

Medical, dental, and vision plans

Retirement plans with matching

Generous paid time off

Qualifications

• 10-15 years of relevant experience.
• Experience in B2B SaaS marketing.
• Strong editing skills.

Responsibilities

• Lead content strategy across multiple formats.
• Ensure high-quality content aligning with brand voice.
• Collaborate with the marketing team for integrated campaigns.

Skills

Content Evaluation

Creative Thinking

Storytelling

Collaboration

Job description

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Lensa is the leading career site for job seekers at every stage of their career. Our client, InEight, is seeking professionals. Apply via Lensa today!

Company Description

InEight is a leader in construction project controls software, empowering over 850 companies taking on challenging projects in industries including construction and engineering; transportation infrastructure; mining; water; power and renewables; and oil, gas and chemical. Uniquely suited to capital construction and other complex work, our integrated modular software manages projects with over $1 trillion globally.

Based in Scottsdale, Arizona, InEight supports a remote work model with employees working throughout the United States, Canada, Australia, Sri Lanka and Europe. InEight, an ISO 9001:2015-registered company, is a subsidiary of Kiewit Corporation (Kiewit). Kiewit, through its subsidiaries, is one of North America's largest and most respected construction and engineering organizations.

InEight is a fast-paced, innovative company comprised of high-energy teams of self-starters playing integral roles in shaping the future of capital projects around the world. Our industry-leading solutions, dedicated employees, and proven leadership team provide a solid foundation to support our continued growth and success.

We offer our fulltime employees a comprehensive benefits package that's among the best in our industry, including top-tier medical, dental and vision plans covering eligible employees and dependents, voluntary wellness and employee assistance programs, life insurance, disability, retirement plans with matching, and generous paid time off.

Position Summary

InEight is looking for a Content Strategist to join our Brand and Content team. This senior-level individual contributor will shape how we bring our brand and product marketing messaging to life in a variety of formats. They will also guide us in finding effective ways to re-use and deliver our content and messages in a wide range of channels. This is a great chance to be part of a marketing team that pushes itself to drive engagement and make an impact on the business.

In This Role, You’ll

• Lead content strategy across multiple formats, including long-form content, webinar and speaker content, video, email, website content, and more.
• Ensure high-quality content that embodies our brand voice, connects with our target audiences, and conveys compelling, accurate information about our offerings.
• Collaborate with the broader marketing team to help plan and execute content that supports our integrated marketing campaigns. Bring an analytical mindset to your work.
• Continuously learn about and apply best practices end emerging opportunities for getting our content in front of target audiences. In this effort you’ll collaborate with our social media lead, our demand generation team, our team working on live and virtual events, our product marketing experts, and others throughout marketing.
• Work closely with our team members focused on web and SEO to take advantage of their expertise and insight.
• Manage our agency and freelance writing resources with support from our traffic manager, using your excellent evaluative and editing skills.
• Collaborate with in-house and agency creative resources to align design with messaging and marketing objectives.
  
  

Qualifications

• 10-15 years of relevant experience; involvement with long-form content is expected, and you might also have been involved in social, customer stories, and support for speakers.
• Experience marketing B2B SaaS solutions to enterprises with large buying committees
• Strong editing and content evaluation skills.
• A strong commitment to quality content that suits our audiences and their buying journeys with a nuanced point of view on how various content forms support marketing goals.
• Creative, strategic thinker with a passion for storytelling and brand stewardship.
• The ability to manage and prioritize multiple projects, stakeholders, and goals.
• Terrific collaboration skills and experience partnering with colleagues on and off the marketing team.
• Experience and skill integrating multiple perspectives into a cohesive story.
• A clear understanding of what it means to express and illustrate company value propositions and differentiators through varied content formats.
• Familiarity with the capital construction industry is a big plus; a willingness to learn about it is a must.
  
  

InEight Inc. is an Equal Opportunity Employer, (EOE) and will consider all applications without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law.

#InEight

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  IT Services and IT Consulting

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