Marketing Content Specialist

Adapture; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

Adapture is seeking a Marketing Communications & Content Specialist in Atlanta who can turn ideas into polished final products across websites, emails, case studies, and sales collateral.

You’ll partner with Sales and technical experts, create Canva-driven materials, refine messaging, and thoughtfully apply AI to research, drafting, and workflow while maintaining brand voice and quality.

Qualifications

• Excellent writing, editing, and proofreading skills.
• Strong creative instincts and attention to detail.
• Ability to translate technical topics for a business audience.
• Experience with RFPs/RFIs, B2B tech marketing, SEO, or website content is a plus.
• Portfolio or examples of creative work encouraged.

Responsibilities

• Write and edit website copy, blogs, case studies, emails, presentations, sales collateral, event communications, and other marketing content.
• Create professional, on-brand materials using Canva, with a strong eye for layout, typography, imagery, and visual storytelling.
• Coordinate and develop RFP, RFI, proposal, and customer questionnaire responses.
• Maintain reusable RFP content, marketing collateral, templates, brand resources, and source materials.
• Partner with Sales and technical subject-matter experts to translate complex information into clear, compelling communications.
• Support website content, SEO initiatives, events, campaigns, and sales enablement.
• Manage multiple projects and deadlines while taking ownership from initial request through final deliverable.
• Use AI thoughtfully for research, brainstorming, drafting, organization, and workflow efficiency, while independently verifying, editing, and owning the final work.

Skills

Writing

Editing

Proofreading

Graphic design

SEO knowledge

RFP/RFI experience

Tools

Canva

Job description

Marketing Communications & Content Specialist

Atlanta, GA | Full-Time

About the Role

We’re looking for a creative, resourceful Marketing Communications & Content Specialist to support marketing across Adapture and CentricsIT.

This is a hands-on role for someone who enjoys variety and can take work from idea to polished final product. You might spend one day creating sales collateral in Canva and the next writing website content, developing an RFP response, supporting an event, or turning technical information into a compelling customer story.

The ideal candidate is an excellent writer and editor with a strong visual sense, an eye for graphic design, and a thoughtful approach to using AI.

What You’ll Do

• Write and edit website copy, blogs, case studies, emails, presentations, sales collateral, event communications, and other marketing content.
• Create professional, on-brand materials using Canva, with a strong eye for layout, typography, imagery, and visual storytelling.
• Coordinate and develop RFP, RFI, proposal, and customer questionnaire responses.
• Maintain reusable RFP content, marketing collateral, templates, brand resources, and source materials.
• Partner with Sales and technical subject-matter experts to translate complex information into clear, compelling communications.
• Support website content, SEO initiatives, events, campaigns, and sales enablement.
• Manage multiple projects and deadlines while taking ownership from initial request through final deliverable.
• Use AI thoughtfully for research, brainstorming, drafting, organization, and workflow efficiency, while independently verifying, editing, and owning the final work.

What We’re Looking For

• Excellent writing, editing, and proofreading skills.
• Strong creative instincts and attention to detail.
• Proficiency in Canva and a genuine eye for graphic design are strongly preferred.
• Ability to translate technical or complex topics for a business audience.
• Strong organization, project management, and follow-through.
• Comfort managing multiple priorities in a fast-moving environment.
• Ability to work independently while collaborating across teams.
• Experience with RFPs/RFIs, B2B technology marketing, sales enablement, SEO, or website content is a plus.
• A portfolio or examples of creative work are highly encouraged.

How We Think About AI

We want someone who is resourceful with AI but brings their own judgment to the work.

AI can help you brainstorm, research, organize, draft, and work faster. But AI-generated does not mean finished. You should be comfortable questioning its output, verifying information, rewriting when necessary, and ensuring everything you produce reflects the right audience, brand voice, business objective, and quality standard.

We’re not looking for someone who simply knows how to prompt. We’re looking for someone who has a point of view.

You’ll Thrive in This Role If You...

• Are a great writer and have a creative eye.
• Can open Canva and turn an idea into something polished.
• Are curious and comfortable learning technical subject matter.
• Know how to find answers when they aren’t handed to you.
• Use AI to make good work better, not to replace your own thinking.
• Notice inconsistencies, unclear messaging, outdated information, and design issues.
• Take ownership and own the finish line.
• Enjoy variety and don’t need every assignment to come with a perfectly defined brief.

If you’re a strong communicator who combines writing, visual creativity, resourcefulness, technology, and human judgment, we’d love to hear from you.